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Marketing Coordinator

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Sofitel

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need strong communication skills, excellent organization and project management abilities, multitasking capability, proficiency in Microsoft Office, and familiarity with marketing tools.
  • You will enhance brand visibility, manage content consistency, oversee social media, assist in marketing projects, coordinate with departments, and ensure guest satisfaction through effective communication.

Requirements

  • Strong written and verbal communication skills
  • Excellent organisational and project management abilities
  • Ability to multitask and meet deadlines in a dynamic environment
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Familiarity with marketing tools and platforms is a plus

Responsibilities

  • Play an integral role in enhancing the hotel’s visibility by ensuring each outlet’s story is consistent across all channels, both online and offline.
  • Act as a ‘Brand Guardian’ for the hotel, responsible for ensuring brand consistency and accuracy across the hotel and restaurant websites.
  • Conduct regular quality assurance audits on the hotel’s descriptive content and images to ensure consistency across all channels and alignment with the brand website.
  • In collaboration with the Marketing Manager, monitor, implement, and execute the property's active presence on all social media platforms to maximize online exposure. This includes content planning, publishing, channel moderation, conversation engagement, paid advertising, and performance reporting.
  • Assist in selecting KOL, influencers, journalist in collaboration with DOSM/Commercial Director to ensure relevance of the barters granted.
  • Monitor and develop newsletters and promotions targeted to our databases.
  • Research and drive marketing automation projects.
  • Monitor marketing activities and contribute to weekly and monthly performance reports.
  • Assist with the creative direction, planning, and execution of photoshoots and videoshoots.
  • Work closely with the PR agency to generate ideas, review press releases, and coordinate press, influencer, and filming requests.
  • Submit marketing offers and promotional materials to local partners, associations, third-party platforms, and luxury agencies.
  • Revamp marketing collateral in line with brand guidelines.
  • Design: Proficient in InDesign, Photoshop, PowerPoint, and Canva.
  • Contribute to the preparation of weekly and monthly reports.
  • Liaise effectively with all hotel departments, including Front Office, Concierge, Guest Relations, Reservations, Revenue Manager, Conference and Events Sales, Sales Team, Director of Operations, F&B, Kitchen, Room Service, Housekeeping, Spa, and the General Manager’s office.
  • Develop and maintain positive and professional relationships with clients and key suppliers (e.g., CommuniGator, Delphi, printers), while adhering to current departmental guidelines.
  • Attend weekly and monthly sales and marketing meetings.
  • Attend monthly F&B marketing meetings.
  • Present Photoshoot & Videoshoot plan in advance.
  • Delegate tasks and assist colleagues in performing similar or related duties.
  • Accept a flexible work schedule as necessary to ensure uninterrupted service to hotel guests.
  • Keep your work area and materials clean, tidy, and in good condition; report any defective materials or equipment to the Director of Sales and Marketing (DOSM).
  • Maintain a professional appearance at all times, adhering to the highest standards of business attire and grooming in line with company policy.
  • Consistently present yourself and act in a professional manner.
  • Continuously seek to enhance and improve your knowledge of your job function.
  • Ensure guest satisfaction by attending to requests and inquiries courteously and efficiently.
  • Work closely with other departments on VIP arrivals and assist in providing accommodation and fulfilling special requests.
  • Develop and maintain a positive and professional relationship with clients, following current departmental guidelines.
  • Achieve the required guest satisfaction levels by adhering to pre-set departmental SOPs.

FAQs

What are the main responsibilities of the Marketing Coordinator at Sofitel London St James?

The Marketing Coordinator plays an integral role in enhancing the hotel’s visibility, ensuring brand consistency across channels, managing social media presence, developing newsletters and promotions, and assisting with creative direction for photoshoots and videoshoots, among other marketing and administrative tasks.

What qualifications are required for the Marketing Coordinator position?

Candidates should have strong written and verbal communication skills, excellent organizational and project management abilities, the ability to multitask and meet deadlines, proficiency in Microsoft Office Suite, and familiarity with marketing tools and platforms is a plus.

What kind of work environment can I expect at Sofitel London St James?

Sofitel London St James offers a supportive and inclusive work culture that values diversity, encourages professional growth, and recognizes individual contributions, ensuring that each team member feels appreciated and empowered.

What benefits do employees receive?

Employees receive a competitive compensation package, free stays in the UK or Ireland, employee benefit cards for discounted rates at Accor properties worldwide, complimentary meals while on duty, special rates in F&B, rooms, and spa, as well as exceptional training and development opportunities.

How does Sofitel London St James prioritize employee wellbeing?

The hotel prioritizes employee wellbeing by offering an Employee Assistance Program with 24/7 GP access and a range of wellbeing initiatives, including apps with content to help employees feel their best.

What software skills are beneficial for the Marketing Coordinator role?

Proficiency in design software such as InDesign, Photoshop, PowerPoint, and Canva is beneficial for the Marketing Coordinator role.

Is there an opportunity for career growth at Sofitel London St James?

Yes, there are global growth opportunities, as well as exceptional training and development opportunities through the Apprenticeship Program.

Will I be required to collaborate with other hotel departments?

Yes, the Marketing Coordinator will liaise effectively with various hotel departments, including Front Office, Guest Relations, Sales, and F&B, among others, to ensure cohesive marketing efforts.

What is the expected work schedule for the Marketing Coordinator?

The Marketing Coordinator should be flexible with their work schedule to ensure uninterrupted service to hotel guests and may need to accept tasks as necessary to support the team.

How does the hotel ensure guest satisfaction as part of the Marketing Coordinator's role?

The Marketing Coordinator will ensure guest satisfaction by attending to requests and inquiries efficiently and working closely with other departments to fulfill special requests for VIP arrivals.

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Sofitel

Sofitel Art de Vivre

Travel & Leisure
Industry
10,001+
Employees
1964
Founded Year

Mission & Purpose

Sofitel Hotels & Resorts is a global ambassador of modern French luxury, where passionate travelers can indulge in chic experiences that artfully blend the essence of each destination with the brand’s French art-de-vivre spirit. Part of ALL - the Accor Live Limitless lifestyle loyalty program and with more than 120 addresses worldwide, Sofitel promises heartfelt service and luxurious settings that are modern and sophisticated; places where each and every traveler can feel like a special guest and find joie-de-vivre in daily life, the French way. The luxury brand also includes Sofitel Legend, with its five heritage addresses, where the best of past and present converge to create ultimate luxury experiences that are both timeless and elegant. Stunning architecture and culturally-rich experiences.