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Marketing & E-Commerce Copywriter

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American Tall

5d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Mississauga
  • Quick Apply

AI generated summary

  • You need a degree in relevant fields, 3-5 years of copywriting experience, SEO knowledge, fashion e-commerce familiarity, strong communication skills, and excellent time management.
  • You will create and edit engaging copy, manage the brand voice, develop product descriptions, oversee blog content, and collaborate with teams while adhering to SEO best practices.

Requirements

  • Degree or diploma in English, Journalism, Creative Writing, Marketing, and/or Communications.
  • 3-5 years' experience in copywriting, preferably in a digital environment.
  • Experience with fashion e-commerce, editorial or marketing is a major asset.
  • Strong working knowledge of SEO and keyword research.
  • Highly experienced with the Microsoft Office Suite. Bonus points if you also have experience using time-management software like Asana and Airtable.
  • A creative approach and excellent verbal and written communication skills.
  • Excellent time management skills with the ability to meet tight deadlines.
  • Tech-savvy and proficient in social media.
  • Open and receptive to constructive feedback.
  • Detail-oriented approach with a proven ability to multitask in a fast-paced environment.
  • Familiarity with online marketing strategies and marketing channels.
  • Enthusiastic and confident go-getter that has a positive impact on the workplace environment.
  • Consistently exhibit American Tall’s values - innovation, respect, passion, and commitment.

Responsibilities

  • Lead the development and execution of the brand voice across all written communication, ensuring consistency and engaging storytelling.
  • Collaborate with the merchandising team to transform technical garment information into compelling and consumer-friendly product descriptions.
  • Take a consumer-centric approach to copywriting, balancing customer persona and brand voice with SEO best practices.
  • Manage the American Tall men’s and women’s blog, including weekly posting, image placement, and outsourcing to third-party writers for additional content.
  • Develop a deep understanding of products, consumers, competitors, and industry trends to provide valuable insights and recommendations.
  • Write engaging copy for various media, including emails, ad campaigns, social platforms, and other creative projects.
  • Edit and proofread content to maintain high editorial standards across all outputs.
  • Contribute to the ongoing development and implementation of brand guidelines.
  • Assist with cross-functional responsibilities as needed.
  • Foster a collaborative team environment by effectively working with diverse personality types.

FAQs

What type of company is American Tall?

American Tall is a thriving e-commerce brand dedicated to producing world-class quality clothing for tall men and women, catering to individuals up to 7’1".

What is the primary focus of the Marketing & E-Commerce Copywriter role?

The primary focus of the Marketing & E-Commerce Copywriter role is to lead the development and execution of the brand voice across all written communication, crafting compelling narratives while ensuring consistency and engaging storytelling.

What qualifications are required for the Marketing & E-Commerce Copywriter position?

Candidates should possess a degree or diploma in English, Journalism, Creative Writing, Marketing, and/or Communications, along with 3-5 years of experience in copywriting, preferably in a digital environment.

Is experience in fashion e-commerce necessary for this position?

Yes, experience with fashion e-commerce, editorial, or marketing is considered a major asset for the Marketing & E-Commerce Copywriter role.

What skills are essential for the Marketing & E-Commerce Copywriter?

Essential skills include excellent verbal and written communication abilities, strong time management skills, proficiency in SEO and keyword research, and a creative approach to copywriting.

Will the copywriter have the opportunity to manage content?

Yes, the copywriter will manage the American Tall men’s and women’s blog, including overseeing weekly postings and the collaboration with third-party writers for additional content.

What kinds of projects will the Marketing & E-Commerce Copywriter work on?

The copywriter will work on a variety of projects, including emails, ad campaigns, social media content, blog articles, product descriptions, and other creative marketing materials.

How does American Tall promote inclusivity in its hiring process?

American Tall is committed to building an inclusive environment, encouraging applications from diverse backgrounds, and actively promoting diversity, inclusion, and belonging as part of its core values.

Is there a specific software or tools experience that is preferred for the role?

Yes, candidates should have strong knowledge of the Microsoft Office Suite, and familiarity with time-management software like Asana and Airtable is considered a bonus.

What is American Tall's stance on COVID-19 vaccinations for applicants?

Applicants who receive a conditional offer of employment may be required to provide proof of full vaccination with a COVID-19 vaccine approved by Health Canada, with accommodations considered for those unable to be vaccinated due to health concerns or other protected grounds.

American Tall

A direct to consumer fashion brand dedicated to serving tall men and women up to 7'1

Retail & Consumer Goods
Industry
51-200
Employees
2020
Founded Year

Mission & Purpose

American Tall is a clothing brand that specialises in creating stylish, comfortable, and well-fitting apparel for tall men and women. Their mission is to provide tall people with a wide range of high-quality clothing options that cater specifically to their unique body proportions, ensuring a better fit and style without compromise. The brand focuses on helping tall individuals find clothes that make them look and feel great, while also expanding their choices in a market where options are often limited.