FAQs
What is the job title for this position?
The job title is Marketing Effectiveness Lead, Large Customer Sales.
What are the minimum qualifications required for this position?
The minimum qualifications include a Bachelor's degree or equivalent practical experience, 8 years of experience in digital media, sales, marketing, or product roles, experience working in digital or offline advertising, and the ability to communicate in English fluently.
What are the preferred qualifications for this role?
Preferred qualifications include experience running Marketing Mix Models, working in a consultative capacity to synthesize customer actions and recommendations, experience in sales effectiveness, brand health/tracking or audience measurement, knowledge of ad effectiveness and brand measurement ecosystems, fluency in German for client relationship management, and excellent communication and presentation skills.
What will be the primary responsibilities of the Marketing Effectiveness Lead?
The primary responsibilities include developing and activating a strategy for consultative measurement support for DACH advertisers, consulting on Marketing Mix Models and ROI, driving the adoption of high-quality MMMs with clients, uncovering measurement-related challenges, and managing relationships with third-party measurement vendors.
Where is this position located?
The position can be located in Munich, Berlin, Frankfurt am Main, or Hamburg, Germany.
Does this role involve client relationship management?
Yes, the role involves managing client relationships, particularly with large customers in the DACH region.
Is knowledge of Marketing Mix Models necessary for this position?
Yes, experience running Marketing Mix Models is one of the preferred qualifications for this position.
Are communication skills important for this role?
Yes, excellent people management, presentation, influencing, customer-facing, consultative, and communication skills are essential for this role.
Does Google support diversity and inclusion in the workplace?
Yes, Google is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of various characteristics including race, color, religion, sex, national origin, and more.
What should I do if I have a disability or need special accommodations?
If you have a disability or special need that requires accommodation, you should let Google know by completing their Accommodations for Applicants form.