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Marketing Effectiveness Lead, MMM, Large Customer Sales

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Google

2mo ago

  • Job
    Full-time
    Senior Level
  • Consulting
    Marketing
  • London

AI generated summary

  • You need a Bachelor's degree, 8 years in digital/offline advertising, MMM experience, strong consultative skills, and knowledge of ad effectiveness and the digital ad ecosystem.
  • You will identify growth opportunities, provide consultative measurement support, partner with teams for solution adoption, address measurement challenges, and lead MMM advancements with vendors.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in digital or offline advertising.
  • Experience with Marketing Mix Modeling (MMM).
  • Preferred qualifications:
  • Experience working in a consultative capacity within MMM to synthesise customer actions and recommendations.
  • Experience managing with and influencing decision makers, with excellent customer-facing, consultative, and communication skills.
  • Experience in one or more areas of sales effectiveness, brand health/tracking or audience measurement.
  • Knowledge of ad effectiveness and brand measurement ecosystem.
  • Understanding of the digital ad ecosystem and recent privacy changes.
  • Excellent people management and presentation/influencing skills.

Responsibilities

  • Identify business growth opportunities within the market and for customers and work with internal stakeholders to determine and drive the business growth, potential of opportunities, and marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.
  • Develop and activate strategies for providing direct consultative measurement support to Google UK’s largest advertisers and the sales teams who manage them.
  • Partner with cross-functional teams to accelerate adoption of measurement solutions, identify opportunities for product innovation and partnerships to drive industry engagement around this measurement evolution.
  • Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth and convince advertisers to apply learnings, insights, and recommended actions.
  • Drive advancement of high-quality MMMs for customers and lead relationships with third-party MMM vendors and agencies in coordination with our Sales teams and advertisers.

FAQs

What is the minimum qualification required for this role?

The minimum qualification required is a Bachelor's degree or equivalent practical experience.

How much experience is necessary for applicants?

Applicants need to have at least 8 years of experience in digital or offline advertising.

Is experience with Marketing Mix Modeling (MMM) required?

Yes, experience with Marketing Mix Modeling (MMM) is necessary for this position.

What preferred qualifications are sought after for this role?

Preferred qualifications include experience in a consultative capacity within MMM, managing and influencing decision makers, knowledge of ad effectiveness and brand measurement, and understanding of the digital ad ecosystem and recent privacy changes.

Will this position require interaction with customers?

Yes, the role involves excellent customer-facing, consultative, and communication skills to work with advertisers and stakeholders.

What responsibilities does the Marketing Effectiveness Lead have?

Responsibilities include identifying business growth opportunities, developing consultative measurement support strategies, partnering with cross-functional teams, uncovering measurement-related challenges, and driving advancement of high-quality MMMs.

Is there collaboration with third-party measurement partners?

Yes, the role includes leading relationships with critical third-party measurement partners to ensure accurate measurement of Google media.

Is this role focused exclusively on Google products?

While the focus is on Google media, it also involves understanding marketing investments overall and how Google fits into that landscape.

Are there opportunities for product innovation in this role?

Yes, partnering with cross-functional teams to identify opportunities for product innovation is part of the responsibilities.

What is Google’s stance on equal employment opportunity?

Google is proud to be an equal opportunity workplace and is an affirmative action employer, committed to equal employment opportunity regardless of various factors, including race, gender, and disability status.

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Google

Technology
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.