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Marketing Events Specialist, Digital Events

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Cohere

17d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Toronto

AI generated summary

  • You need a Bachelor's in Marketing or related field, 4+ years in digital events, strong content creation skills, video editing proficiency, and the ability to manage multiple projects.
  • You will manage virtual events, enhance engagement, coordinate logistics, promote through digital channels, analyze data, and collaborate with teams to align with marketing goals.

Requirements

  • A Bachelor degree in Marketing, Digital Media, Communications, or a related field is required.
  • 4+ years of experience in virtual events and digital marketing with a strong focus on content creation and social media management.
  • Exceptional creative and strategic thinking skills, with the ability to generate engaging content ideas.
  • Proficiency in video editing software and a good understanding of graphic design principles.
  • Ability to manage multiple projects and work effectively in a fast-paced environment.

Responsibilities

  • Develop and manage a robust virtual events calendar, including webinars, online workshops, online developer meet-ups, virtual conferences, and interactive product demonstrations. The role is pivotal in showcasing Cohere's innovative technology and driving business growth through lead generation.
  • Strategize and implement innovative strategies to increase event attendance, engagement, and lead generation.
  • Ensure Cohere's virtual events are best-in-class, providing exceptional experiences for attendees and participants.
  • You will collaborate closely with the marketing team, sales, and other relevant stakeholders to align event strategies with Cohere's overall marketing goals.
  • Work with the broader marketing and design team to develop comprehensive digital marketing assets for virtual events, such as demos, landing pages, social media video clips and on-demand content.
  • Source and collaborate with virtual event platforms, streaming services, and other technology providers.
  • Manage event registration, attendee communications, and virtual event logistics.
  • Coordinate with speakers, moderators, and internal teams to ensure smooth event delivery.
  • Promote events through digital marketing campaigns, social media, and email marketing.
  • Use Hubspot and Salesforce to monitor event performance, track attendance, gather feedback, and analyze event data to measure success effectively.
  • Stay updated on virtual event trends and technologies, identifying new opportunities.

FAQs

What is the main responsibility of the Marketing Events Specialist, Digital Events role?

The main responsibility is to lead the planning and execution of captivating virtual events, webinars, and online experiences that showcase Cohere's cutting-edge AI technology to a global audience.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Digital Media, Communications, or a related field is required, along with 4+ years of experience in virtual events and digital marketing.

What type of events will the Marketing Events Specialist be managing?

The specialist will develop and manage a robust virtual events calendar that includes webinars, online workshops, online developer meet-ups, virtual conferences, and interactive product demonstrations.

How does Cohere support employee well-being?

Cohere offers full health and dental benefits, including a separate budget for mental health care, as well as a weekly lunch stipend and in-office lunches.

Is prior experience with HubSpot and Salesforce required for this role?

While experience with HubSpot and Salesforce is preferred, the focus is on managing event registration, tracking attendance, and analyzing event data to measure success effectively.

Can you provide details on the company culture?

Cohere values and celebrates diversity, striving to create an inclusive work environment. The company promotes collaboration and offers a culture where employees work closely on cutting-edge AI research.

How many weeks of vacation do full-time employees get?

Full-time employees at Cohere enjoy six weeks of vacation.

Are there opportunities for professional development?

Yes, Cohere provides personal enrichment benefits towards arts and culture, fitness and well-being, and workspace improvement, supporting ongoing professional development.

What technologies or platforms is the Marketing Events Specialist expected to collaborate with?

The specialist will source and collaborate with various virtual event platforms, streaming services, and other technology providers to ensure smooth event delivery.

Is this position suitable for someone with less than 4 years of experience?

While 4+ years of experience is required, Cohere encourages individuals who may not meet this criterion but are passionate about their mission to still apply.

At Cohere, our mission is to build machines that understand the world, and to make them safely accessible to all.

Technology
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

Cohere provides unprecedented access to affordable, easy-to-deploy large language models. Our platform gives computers the ability to read and write - whether you want to better understand what your customers are saying, or you want to write compelling copy that speaks to your target audience, Cohere can help.