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Marketing Execution Associate

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SAP

6d ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • Toronto

AI generated summary

  • You need 2 years in digital marketing (1 year in execution), paid media experience, project management skills, a data-driven mindset, and strong communication. Knowledge of the high-tech industry required.
  • You will activate and optimize paid media campaigns, manage agency interactions, conduct performance analyses, implement standardized processes, and create performance reports.

Requirements

  • - 2 years of experience in digital marketing with multiple tactics, paid & organic (focus paid media) with min. 1 year in marketing execution
  • - Experience in working for or at least with paid media/advertising agencies
  • - Knowledge of high-tech industry & SAP's audience
  • - Experience in designing integrated always on cross channel customer journeys
  • - Data driven digital first mindset
  • - Strong in Paid Media Analytics and Project Management
  • - Skills to act as consultant and advisor to other stakeholders for digital tactics & program
  • - Excellent organizational & planning skills
  • - Strong team player who loves to connect & collaborate
  • - Driver of trends & pilots
  • - Positive hands-on and pro-active attitude
  • - Excellent communication skills in English

Responsibilities

  • Own the activation of the global paid media program for a specific solution area, by driving optimizations on both the SAP and agency side
  • Be main point of contact for media agency interaction when it comes to activation and optimization of paid media campaigns
  • Communicate data the agency needs - all campaign materials, content, TAL, etc in order to go live
  • Manage changes to paid media plans (with agency)
  • Identify paid media cookie pool and retargeting opportunities?
  • Set up paid media tests/pilots, enable format testing, ad copy testing
  • Manage campaign optimization based on performance analysis and increase campaign performance
  • Optimize paid media customer journey cross channel within an always on campaign
  • Manage stakeholder relationship and collect needed information to run paid media campaigns
  • Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities
  • Drive consistency and standardization with global stakeholders and channels experts
  • Be responsible for the implementation of new processes and standardized ways of working
  • Create performance reports

FAQs

What is the primary responsibility of the Marketing Execution Associate?

The primary responsibility is to own the activation of the global paid media program for a specific solution area, driving optimizations on both the SAP and agency side.

How many years of experience are required for this position?

A minimum of 2 years of experience in digital marketing, with at least 1 year focused on marketing execution, is required.

Will I be required to manage stakeholder relationships?

Yes, managing stakeholder relationships and collecting the needed information to run paid media campaigns is a key aspect of the role.

Is experience with paid media/advertising agencies necessary?

Yes, experience working for or at least with paid media/advertising agencies is necessary for this position.

What kind of skills are emphasized for this role?

Skills such as data-driven digital mindset, strong project management abilities, excellent organizational skills, and effective communication in English are emphasized.

Is there a focus on team collaboration in this role?

Yes, the role requires a strong team player who loves to connect and collaborate within a highly collaborative team environment.

What are the opportunities for learning and development at SAP?

SAP offers a strong focus on learning and development, alongside recognition for individual contributions, providing a variety of benefit options.

Is there an emphasis on diversity and inclusion at SAP?

Yes, SAP is committed to a culture of inclusion and believes that diversity strengthens the company, investing in employees to help everyone realize their full potential.

What is the compensation range for this position?

The targeted combined compensation range for this position is CAD 43,900 - 90,500, depending on factors such as education, skills, and experience.

Will there be opportunities for campaign optimization in this role?

Yes, managing campaign optimization based on performance analysis and increasing campaign performance are key responsibilities of the position.

SAP

Our purpose is to help the world run better and improve people’s lives.

Technology
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is committed to helping every customer become a best-run business. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together, with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment. #TheBestRu