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Marketing Executive

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RAC

26d ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Bristol

AI generated summary

  • You need 1-2 years of marketing experience, campaign management skills, multi-channel proficiency, analytical abilities, strong communication, creativity, organization, adaptability, and relevant education.
  • You will manage multi-channel campaigns, track budgets and performance, collaborate with stakeholders, ensure compliance, support content creation, and recommend optimizations for effectiveness.

Requirements

  • Marketing experience - At least 1-2 years in a fast-paced consumer business.
  • Campaign management expertise - Hands-on experience with end-to-end marketing campaigns.
  • Multi-channel proficiency - Experience across email, DM, SMS, Web & App content, SEO, and PR.
  • Analytical mindset - Ability to review marketing performance data and translate insights into action.
  • Excellent communication skills - Strong interpersonal skills and confidence working with stakeholders at all levels.
  • Creative flair - Intuitive, with an eye for compelling creative and a keen attention to detail.
  • Highly organised - Able to work under pressure, meet deadlines, and manage multiple priorities.
  • Adaptable & proactive - A self-starter who thrives in a dynamic and evolving environment.
  • Education & Qualifications - A-level standard or equivalent, ideally with a business/marketing qualification. Experience in a regulated environment is preferred but not essential.

Responsibilities

  • Campaign Management - Oversee and execute acquisition campaigns across multiple channels, including Email, Direct Mail (DM), SMS, Web, and Contact Centre.
  • Budget & Cost Control - Assist in budget management, raise purchase orders, approve estimates, track invoices, and reconcile monthly costs.
  • Performance Tracking - Manage campaign costs, track ROI, and analyse MI data to provide insights and recommendations for future campaigns.
  • Stakeholder Collaboration - Work closely with suppliers, partners, and internal teams (including senior stakeholders) to ensure seamless execution of marketing strategies.
  • Compliance & Brand Alignment - Ensure all customer communications align with ASA guidance, FCA regulations, and data protection laws.
  • Creative & Content - Support the Direct Sales Force team with marketing collateral and contribute to creative briefing, copywriting, and editing.
  • Continuous Improvement - Evaluate campaign effectiveness, monitor KPIs, and recommend optimisations to enhance performance.

FAQs

Do we support remote work?

Yes, we do remote work in a hybrid format, with 2 days a week in the Bradley Stoke office and 3 days working from home.

What qualifications are required for the Marketing Executive role?

An A-level standard or equivalent is required, ideally with a business or marketing qualification. Experience in a regulated environment is preferred but not essential.

How much marketing experience is required for this position?

At least 1-2 years of marketing experience in a fast-paced consumer business is required.

What are the main responsibilities of the Marketing Executive?

The main responsibilities include campaign management, budget and cost control, performance tracking, stakeholder collaboration, compliance and brand alignment, supporting creative content, and continuous improvement of campaign effectiveness.

Is experience with multi-channel marketing necessary?

Yes, experience across various channels such as email, direct mail, SMS, web & app content, SEO, and PR is required.

Does RAC provide any benefits for employees?

Yes, RAC offers a range of benefits including free RAC Ultimate Complete Breakdown Service, 25 days annual leave plus bank holidays, a Group Personal Pension scheme, life assurance cover, enhanced parental leave, and access to an online discounts portal among others.

What are expected skills for this role?

Candidates should possess an analytical mindset, excellent communication skills, creative flair, strong organizational abilities, and adaptability to thrive in a dynamic environment.

Will the Marketing Executive be managing a budget?

Yes, the Marketing Executive will assist in budget management, raise purchase orders, approve estimates, track invoices, and reconcile monthly costs.

What kind of campaigns will the Marketing Executive work on?

The Marketing Executive will oversee and execute acquisition campaigns across multiple channels, including Email, Direct Mail, SMS, Web, and Contact Centre.

Is there an opportunity for personal development in this role?

Yes, RAC is committed to developing a culture that is open, accessible, and inclusive, providing opportunities for growth and development for all employees.

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RAC

The UK’s leading breakdown service provider - on a journey to becoming #1 for driving services in the UK.

Engineering & Construction
Industry
1001-5000
Employees
1897
Founded Year

Mission & Purpose

The RAC is the UK’s leading breakdown service provider – a people-powered business of 4,000 ‘orange heroes’ delivering best-in-class motoring services for both private and business drivers. Originally founded in 1897, we've consistently been at the forefront of developing motoring solutions. The next stop on our 125-year journey is to become the UK’s #1 provider of driving services, a trusted brand and partner for all things motoring. If orange is your colour and you think you’d look great in a cape, then visit www.rac-careers.com/ or follow us to find out the heroic jobs currently on offer and what benefits you can expect at the RAC.