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Marketing Lead, Strategic Projects - 12 month Fixed Term Contract

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Sage

9d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Newcastle, +1

AI generated summary

  • You should have marketing management experience, be results-driven with strong commercial acumen, excel in digital/field marketing, and possess excellent communication and resilience skills.
  • You will lead UKI marketing for strategic projects, oversee campaign performance, optimize budgets, collaborate with cross-functional teams, and analyze data for informed decision-making.

Requirements

  • Experience in a marketing management role.
  • Results driven with strong commercial acumen and focus on KPIs / performance.
  • Experience in fast paced / product led organisation.
  • Strong understanding of Product Led Growth strategy and execution.
  • Proven experience in digital & field marketing.
  • Exceptional communication to negotiate and influence at senior level.
  • Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
  • Resilience and strong accountability.

Responsibilities

  • This role will be responsible for leading and optimising the UKI Small & Accountants marketing plan for Strategic Projects, such as Sage Copilot and Fintech, launching, setting and delivering against the targets and revenue plans in region (supporting consideration, preference, units) and driving inlife (upsell, cross sell, add-on, adoption) to drive revenue growth.
  • Marketing Lead for the Copilot & Fintech squads, being an integral part of crafting the strategy and plans for these projects, working with matrix team and senior leaders.
  • Lead on trading interlock with performance in region for strategic projects – driving performance & optimisation.
  • This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives.
  • Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
  • Marketing Lead & Cross functional Collaboration for Strategic Projects (Copilot & Fintech) interlocking with UKI Small leadership team - accountable for delivering against regional targets.
  • Strategy Development & plan ownership (strategic & demand plan) for strategic projects across all channels – develop and lead the performance through lockstep with RTR organisation and squads, through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
  • Accountability for marketing performance and contribution to BU in region, relevant to each strategic project.
  • Primary lead to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance, in relation to strategic projects.
  • Performance Analysis and reporting: Regularly analyse campaign performance using KPIs such as conversion rates, adoption rates etc. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly squad and performance calls & hub interlocks.
  • Data-Driven Decision making: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve metrics relevant to the project, incl. overall campaign effectiveness through to revenue.
  • Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned to business objectives. Track, report and adjust as needed to ensure maximum ROI.
  • Lockstep with IC strategic teams, Brand and PMM to ensure requirements for strategic projects in region are met and tight collaboration on priorities.

FAQs

What is the duration of the contract for the Marketing Lead position?

The contract for the Marketing Lead position is for 12 months fixed term.

Where is the Marketing Lead position located?

The position is hybrid, requiring 3 days per week in our Newcastle, Manchester, or Winnersh offices.

What are the main responsibilities of the Marketing Lead for Strategic Projects?

The main responsibilities include leading and optimizing the UKI Small & Accountants marketing plan for strategic projects, developing and executing data-driven campaigns, and overseeing performance analysis and reporting.

What skills and experience are required for this role?

Candidates should have experience in a marketing management role, strong commercial acumen, a background in digital & field marketing, and the ability to work in a matrix environment.

Will the Marketing Lead be accountable for budget management?

Yes, the Marketing Lead will oversee the allocation and management of the budget, ensuring that spending is optimized and aligned with business objectives.

What type of projects will the Marketing Lead focus on?

The Marketing Lead will focus on strategic projects such as Sage Copilot and Fintech.

Is collaboration with other teams important in this role?

Yes, collaboration with the UKIA digital & campaign hubs and cross-functional teams is essential for executing and optimizing performance related to strategic projects.

What metrics will the Marketing Lead analyze to assess performance?

The Marketing Lead will analyze KPIs such as conversion rates and adoption rates to evaluate campaign effectiveness and provide reports to senior leadership.

Is experience in a product-led organization necessary for this position?

Yes, experience in a fast-paced, product-led organization is a requirement for this role.

What type of decision-making approach is expected in this role?

A data-driven decision-making approach is expected, leveraging analytics, testing, and performance data to inform strategies and improve metrics.

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Sage

At Sage, we knock down barriers with information, insights, and tools to help your business flow.

Technology
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10,001+
Employees

Mission & Purpose

Sage is a software company that provides business management solutions to help businesses of all sizes manage their finances, operations, and people. They offer a range of software products and services, including accounting, payroll, human resources, and enterprise resource planning (ERP) solutions. Their ultimate mission is to empower businesses and entrepreneurs by providing them with the tools and insights they need to make informed decisions and drive growth and success. Sage's purpose is to simplify and streamline business processes, reduce complexity, and enable their customers to focus on what they do best – running their businesses efficiently and effectively.

Culture & Values

  • Human

    Empathy, care and connections with customers and colleagues

  • Bold

    We are curious, courageous, ambitious and creative

  • Trust

    We deliver on our promises to customers, colleagues, society and shareholders

  • Simplify

    We strip away complexity