FAQs
What is the location of the Marketing Manager position?
The Marketing Manager position is based in Düsseldorf, Germany.
What are the key responsibilities of the Marketing Manager?
The key responsibilities include developing the biscuits, spreads, and natural foods portfolio strategy, creating the Biscoff brand strategy and growth plan, full marketing mix planning, brand performance tracking, and leading the local marketing team.
What qualifications are required for this position?
A university degree (Masters) in economics, marketing, communications, or equivalent is required, along with 4-5 years of experience in brand management, consumer marketing, or digital marketing, preferably in international FMCG companies.
Is knowledge of retail/household panel data important for this role?
Yes, good knowledge in retail/household panel data is important to define and track the right KPIs for the initiatives implemented.
What personal qualifications are valued for the Marketing Manager role?
Personal qualifications valued include being a team player, approachable, proactive, positive, a strong communicator, and having a passion for building and emotionalizing brands.
Are there opportunities for professional growth in this role?
Yes, this role offers the opportunity to actively shape the Lotus Bakeries Germany business and develop new ideas with a high scope of individual management.
How many direct reports does the Marketing Manager oversee?
The Marketing Manager supervises 2 direct reports, specifically a Trade Marketing and a Brand Management team member.
What benefits are offered with this position?
Benefits include a permanent position in a modern office, one day of home office per week, 30 days of vacation, a company car for private usage, and a professional working environment.
Is fluency in any specific languages required for this role?
Yes, fluency in German and English, both spoken and written, is required.
What type of marketing experience is preferred for applicants?
Experience in brand management, consumer marketing, or digital marketing, preferably in international FMCG companies, with a strong emphasis on emotional marketing relevance is preferred.