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Marketing Manager

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Lotus Bakeries

19d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Düsseldorf

AI generated summary

  • You need a Master's in marketing/economics, 4-5 years in brand/digital marketing, strong analytical skills, retail knowledge, fluency in German and English, and a passion for brand building.
  • You will develop portfolio and brand strategy, plan marketing activations, track performance, optimize budgets, and lead a local team while collaborating with cross-functional and global teams.

Requirements

  • University degree (Masters) in economics, marketing, communications or equivalent
  • Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
  • Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
  • Strong commercial mind-set to develop successful business cases and identify future opps & risks
  • Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
  • Strong experience in implementation and activation of Social Media campaigns preferred
  • Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
  • Fluent (spoken & written) in German and English
  • You are a true team player, approachable, pro-active, positive and strong communicator
  • You have a great passion for building & emotionalizing our brands and to become a brand ambassador
  • You demonstrate strong drive with an hands-on mentality
  • You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
  • You show strong ownership for your tasks and projects to progress and achieve results
  • You want to take an active role in identifying and shaping today’s and future potentials of the business
  • You show a positive attitude in life with the ability to inspire others taking them on a joint journey

Responsibilities

  • Development of the biscuits, spreads and natural foods portfolio strategy (including pack-price-architecture, assortment & innovation strategy)
  • Development of the Biscoff brand strategy & growth plan
  • Full Marketing mix planning and best-in-class brand activation across touchpoints together with the TM Manager
  • Brand performance tracking and identification of opportunities & risks in collaboration with the cross-functional team
  • Monitor and drive Marketing effectiveness to ensure that our budgets are allocated to activities with best ROI
  • Lead, inspire, develop and motivate the local Marketing team with 2 direct reports (Trade Marketing & Brand Management)
  • Co-operate closely with local cross-functional teams, global teams and central functions

FAQs

What is the location of the Marketing Manager position?

The Marketing Manager position is based in Düsseldorf, Germany.

What are the key responsibilities of the Marketing Manager?

The key responsibilities include developing the biscuits, spreads, and natural foods portfolio strategy, creating the Biscoff brand strategy and growth plan, full marketing mix planning, brand performance tracking, and leading the local marketing team.

What qualifications are required for this position?

A university degree (Masters) in economics, marketing, communications, or equivalent is required, along with 4-5 years of experience in brand management, consumer marketing, or digital marketing, preferably in international FMCG companies.

Is knowledge of retail/household panel data important for this role?

Yes, good knowledge in retail/household panel data is important to define and track the right KPIs for the initiatives implemented.

What personal qualifications are valued for the Marketing Manager role?

Personal qualifications valued include being a team player, approachable, proactive, positive, a strong communicator, and having a passion for building and emotionalizing brands.

Are there opportunities for professional growth in this role?

Yes, this role offers the opportunity to actively shape the Lotus Bakeries Germany business and develop new ideas with a high scope of individual management.

How many direct reports does the Marketing Manager oversee?

The Marketing Manager supervises 2 direct reports, specifically a Trade Marketing and a Brand Management team member.

What benefits are offered with this position?

Benefits include a permanent position in a modern office, one day of home office per week, 30 days of vacation, a company car for private usage, and a professional working environment.

Is fluency in any specific languages required for this role?

Yes, fluency in German and English, both spoken and written, is required.

What type of marketing experience is preferred for applicants?

Experience in brand management, consumer marketing, or digital marketing, preferably in international FMCG companies, with a strong emphasis on emotional marketing relevance is preferred.

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Lotus Bakeries

We create small moments of joy with our range of branded snacks. For every consumer & every occasion. In every country.

Manufacturing & Electronics
Industry
1001-5000
Employees
1932
Founded Year

Mission & Purpose

Lotus Bakeries Group is active worldwide in the indulgent and natural snacking segment with brands such as Lotus, Lotus Biscoff, Dinosaurus, Peijnenburg, Annas, Nakd, TREK, BEAR and Kiddylicious. Lotus Bakeries, with headquarters in Belgium, is an internationally oriented company with production facilities in Belgium, the Netherlands, France, Sweden, South Africa and the US, and twenty-one own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. The Group has around 2,400 employees and achieved a turnover of EUR 750.3 million in 2021. The shares of Lotus Bakeries are listed on Euronext Brussels (LOTB).