FAQs
What are the main responsibilities of the Marketing Manager?
The Marketing Manager will be responsible for developing marketing strategies, executing campaigns, managing event promotions, optimizing conversion touchpoints, and driving key marketing acquisition metrics.
What specific market segments should the Marketing Manager have experience in?
Experience within energy market segments such as oil and gas, renewable fuels, solar, and chemicals is highly desirable.
What skills are required for this position?
Required skills include proven marketing experience, strong verbal and written communication skills, project management abilities, and a high level of attention to detail.
What tools or software should the Marketing Manager be familiar with?
Familiarity with Enterprise Marketing Automation Platforms like HubSpot or Eloqua, CRM systems such as NetSuite or Salesforce, Adobe Creative Cloud, and paid digital marketing platforms is a plus.
How does the Marketing Manager collaborate with other teams?
The Marketing Manager will work closely with team specialists in content, events, social media, SEO/SEM, and operations to build a sustainable pipeline of sales leads and event registrations.
Is there a requirement for industry-specific knowledge in this role?
Yes, a background in the energy sector is preferred as it will enhance the effectiveness of the Marketing Manager in generating leads and understanding market dynamics.
What metrics will the Marketing Manager be responsible for driving?
The Marketing Manager will drive metrics related to sales leads (MQLs & SQLs), sales revenue (Won Opportunities), and event registrations.
Who will the Marketing Manager report to?
The Marketing Manager will report to key stakeholders on program performance and provide recommendations for improvements.
What type of work environment can a Marketing Manager expect?
The work environment is highly collaborative, requiring strong communication and teamwork across different departments.
Does the company offer accommodations for individuals with disabilities?
Yes, Dow Jones is committed to providing reasonable accommodations for qualified individuals with disabilities during the job application and/or interview process.