Logo of Huzzle

Marketing Manager

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You need proven marketing experience, strong communication and project management skills, attention to detail, and familiarity with tools like HubSpot, Salesforce, and Adobe Creative Cloud.
  • You will develop and execute marketing strategies, manage campaigns, optimize conversion touchpoints, oversee event promotions, analyze performance, and collaborate across teams to drive lead generation.

Requirements

  • Proven marketing experience.
  • Proven verbal and written communication skills, teamwork and organizational skills, and presentation and facilitation skills.
  • Good project management skills with the ability to handle multiple tasks.
  • Ability to learn new systems quickly.
  • Able to work across a broad range of products and marketers globally.
  • Solid communication and interpersonal skills.
  • High level of accuracy and attention to detail.
  • Ability to be flexible and work quickly in a business that runs on real-time data and news.
  • Experience with the following is a plus:
  • HubSpot, Eloqua, or similar Enterprise Marketing Automation Platforms
  • NetSuite or Salesforce CRM Systems
  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva
  • Paid Digital Marketing Platforms
  • Google Workplace Apps (Gmail, Docs, Slides, Sheets, etc.)

Responsibilities

  • Develop marketing strategy and annual marketing plans with specific KPIs for your market segment, drawing on performance data and encompassing all channels.
  • Ability to lead, execute and measure multiple campaigns tied to revenue in established and growing markets.
  • Evaluate and communicate job-specific information to business partners.
  • Report to key stakeholders on program performance and recommend improvements where required.
  • Work in a highly collaborative environment.
  • Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
  • Oversee creative and messaging for all channels, as well as list targeting and selection.
  • Optimize conversion touchpoints such as landing pages and order forms using best practices and test data.
  • Manage all aspects of event promotion, including OPIS conferences and outside trade shows in applicable markets.
  • Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities) and event registrations.
  • Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
  • Interpret marketing performance analyses to determine strategies for future success.
  • Innovate new ideas that increase lead generation and conversion.

FAQs

What are the main responsibilities of the Marketing Manager?

The Marketing Manager will be responsible for developing marketing strategies, executing campaigns, managing event promotions, optimizing conversion touchpoints, and driving key marketing acquisition metrics.

What specific market segments should the Marketing Manager have experience in?

Experience within energy market segments such as oil and gas, renewable fuels, solar, and chemicals is highly desirable.

What skills are required for this position?

Required skills include proven marketing experience, strong verbal and written communication skills, project management abilities, and a high level of attention to detail.

What tools or software should the Marketing Manager be familiar with?

Familiarity with Enterprise Marketing Automation Platforms like HubSpot or Eloqua, CRM systems such as NetSuite or Salesforce, Adobe Creative Cloud, and paid digital marketing platforms is a plus.

How does the Marketing Manager collaborate with other teams?

The Marketing Manager will work closely with team specialists in content, events, social media, SEO/SEM, and operations to build a sustainable pipeline of sales leads and event registrations.

Is there a requirement for industry-specific knowledge in this role?

Yes, a background in the energy sector is preferred as it will enhance the effectiveness of the Marketing Manager in generating leads and understanding market dynamics.

What metrics will the Marketing Manager be responsible for driving?

The Marketing Manager will drive metrics related to sales leads (MQLs & SQLs), sales revenue (Won Opportunities), and event registrations.

Who will the Marketing Manager report to?

The Marketing Manager will report to key stakeholders on program performance and provide recommendations for improvements.

What type of work environment can a Marketing Manager expect?

The work environment is highly collaborative, requiring strong communication and teamwork across different departments.

Does the company offer accommodations for individuals with disabilities?

Yes, Dow Jones is committed to providing reasonable accommodations for qualified individuals with disabilities during the job application and/or interview process.

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.