FAQs
What are the primary responsibilities of the Marketing Manager at Agganis Arena?
The primary responsibilities include overseeing event marketing, promotions, and public relations campaigns, managing the Assistant Marketing Manager and interns, implementing strategic marketing plans for Boston University men's hockey ticket sales, coordinating game day promotions, and managing content creation for social media and email marketing initiatives.
What qualifications are required for this position?
A B.A/B.S. in marketing, sports management, business management, or a related field is required, along with 3-5 years of relevant event and/or sports marketing experience and exceptional communication and organizational skills.
Who will I be working closely with in this role?
You will work closely with event promoters on advertising, marketing, and public relations campaigns, as well as coordinating outreach to the Boston University student, faculty, and staff community.
Is experience in graphic design required for this position?
While not a primary requirement, a basic understanding of graphic design fundamentals and web publishing technology is preferred.
Will I have any supervisory responsibilities in this role?
Yes, you will be responsible for hiring and supervising the Assistant Marketing Manager, the student promotional team, and office interns.
What is the focus of the marketing strategies for this position?
The focus is specifically related to Boston University men's hockey, including ticket sales and enhancing the game day experience for guests.
Does Agganis Arena offer equal employment opportunities?
Yes, Agganis Arena is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to various protected statuses.
What types of promotions are coordinated during game days?
The Marketing Manager will coordinate promotional giveaways, execute in-game promotions, and manage communication with in-game personnel including the Pep Band and anthem singers.