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Marketing Manager, Amazon Fresh Grocery

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Amazon

Dec 14

Applications are closed

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • New York

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Responsibilities

  • Develop, execute, and optimize an end-to-end marketing strategy for the Center Store product categories and vendor portfolios including omnichannel merchandising placements, promotional strategy, and product assortment.
  • Work closely with vendor management and instock management teams to meet business priorities.
  • Develop and integrate a go-to-market category strategy into the overall Amazon Fresh Strategy.
  • Drive experiments to continuously improve efficacy and efficiency of site merchandising tactics
  • Develop data-driven customer insights using raw data sources that are actionable and impactful
  • Support in-depth business reviews and present results and insights to key stakeholders and external partners
  • Earn trust at all levels through excellent communication and collaboration
  • Prioritize effectively in a quickly changing and ambiguous environment

FAQs

What is the main responsibility of the Marketing Manager for Amazon Fresh Grocery?

The main responsibility is to develop, execute, and optimize an end-to-end marketing strategy for the Center Store product categories and vendor portfolios, focusing on driving customer adoption and engagement through omnichannel campaigns.

What kind of experience is required for this position?

A minimum of 4+ years of professional non-internship marketing experience is required, along with experience using data and metrics to drive improvements.

What analytical tools should candidates be proficient in?

Candidates should be experienced with Excel or Tableau for data manipulation, macros, charts, and pivot tables.

Is there an emphasis on cross-functional collaboration in this role?

Yes, this role is inherently cross-functional and requires working closely with external partners, central marketing teams, vendor management, instock managers, product, and executive teams.

What type of data-driven insights will the Marketing Manager need to develop?

The Marketing Manager will need to develop data-driven customer insights using raw data sources that are actionable and impactful.

What skills are preferred for this role?

Preferred skills include experience using customer research and metrics to back up assumptions, as well as familiarity with systems and tools involving email, web, analytics, and CRM for targeting, segmentation, and reporting.

How does Amazon promote diversity and inclusion in the workplace?

Amazon is committed to a diverse and inclusive workplace, does not discriminate based on legally protected status, and empowers employees to deliver the best results for customers.

What are the compensation details for this position?

The base pay ranges from $72,600/year in the lowest geographic market to $155,200/year in the highest, with total compensation including equity, sign-on payments, and various benefits.

How can applicants with disabilities request accommodations during the hiring process?

Applicants with disabilities can request workplace accommodations or adjustments during the application and hiring process by visiting Amazon's accommodations page.

Where can potential candidates apply for this job?

Candidates should apply through Amazon's internal or external career site, as the position will remain posted until filled.

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

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