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Marketing Manager EEMENA

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Abbott Laboratories

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Dubai

AI generated summary

  • You must have 7+ years in marketing (healthcare/diagnostics), strategic and tactical skills, strong communication, proficiency in English and local language, and a positive, collaborative attitude.
  • You will develop and execute marketing strategies, manage local promotional plans, analyze market dynamics, collaborate on product launches, track budgets, and support sales efforts.

Requirements

  • Acts ethically and professionally, representing the company values always
  • Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc.)
  • Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals
  • Strong focus in understanding and extracting customer value
  • Balanced mix of strategic and tactical focus
  • High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
  • High capacity for fast learning
  • Positive mindset and collaborative attitude to bring down barriers for goals
  • Ability to travel up to 40% of the time (nationally and internationally)
  • Customer engagement, in-field support, 30% of the time.
  • Proven minimum 7 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
  • Proven knowledge of the healthcare system in the regional & local markets
  • Proven marketing and sales success track record, with strengths in both strategic and tactical management
  • Master or equivalent in Marketing or in the field of Biological Sciences degree preferred
  • Proven ability to deliver goals in a fast-paced, matrixed organization
  • Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
  • Proficiency in spoken and written English, any additional language spoken in the region is considered an asset.
  • Full proficiency in local language of the largest country in the cluster
  • IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset

Responsibilities

  • The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local markets, in particular KSA, Egypt, Poland and Czechia, and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.
  • Development of local commercial, marketing and promotional plans:
  • Develop regional marketing plans in alignment with the regional and global plans
  • Deliver and regularly track the execution of the marketing initiatives on the plan
  • Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
  • Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence Manager
  • Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
  • Customer Centricity and deep understanding of regional markets:
  • Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
  • Customer focus group meetings and surveys
  • Product features/benefits, product utilization and customer insights
  • Competitor intelligence
  • Market dynamics (growth/decline key drivers, PESTLE analysis)
  • Routine participation in strategy alignment and sales effectiveness:
  • Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA (including pre-launch & post-launch phases deliverables)
  • Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
  • Routine participation in sales effectiveness:
  • Roll-out marketing plans and sales tactics at sales meetings
  • Execute, track and report progress of annual tactical plans
  • Track and monitor business figures and take actions to improve the business outcome
  • Support the local sales forces in the field to win key and strategic accounts at improved sales cycle speed and win-rate.
  • Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
  • Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
  • Conduct business analysis and monitor key performance indicators
  • Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
  • Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
  • Participation to ad-hoc regional, special projects

FAQs

What is the primary responsibility of the Marketing Manager EEMENA?

The primary responsibility is to develop and implement marketing strategies and tactics using a thorough understanding of local markets, particularly KSA, Egypt, Poland, and Czechia.

Where is the Marketing Manager EEMENA position based?

The position is based at the UAE location in the Abbott Rapid Diagnostics – Infectious Diseases division.

What qualifications are required for this role?

A proven minimum of 7 years marketing experience in the diagnostics arena or other healthcare areas is required. A Master’s degree or equivalent in Marketing or Biological Sciences is preferred.

Is knowledge of the Infectious Diseases field considered an asset?

Yes, knowledge of the Infectious Diseases field is considered an asset for this position.

How much travel is expected for this role?

The role requires the ability to travel up to 40% of the time, both nationally and internationally.

What skills are essential for the Marketing Manager EEMENA?

Essential skills include strong customer engagement, the ability to interpret complex technical information, and proficiency in communication with stakeholders at various levels.

Will the Marketing Manager EEMENA be involved in product launch projects?

Yes, the Marketing Manager will participate in product launch projects and develop business and launch plans in collaboration with the EEMENA Launch Excellence Manager.

What type of environment does Abbott provide for its employees?

Abbott provides a diverse and inclusive work environment that supports career development, work-life balance, and employee well-being.

Are there opportunities for collaboration in this role?

Yes, the role involves collaboration with regional and global teams, as well as clinical experts and opinion leaders.

What language proficiency is required for this position?

Proficiency in spoken and written English is required, and full proficiency in the local language of the largest country in the cluster is also necessary. Any additional language spoken in the region is considered an asset.

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Abbott Laboratories

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love. With headquarters in north suburban Chicago, Abbott serves people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. More than 115,000 of us are helping millions of people to live better and healthier, every day around the world. Our employees do work that matters as part of a global community that supports them with career development opportunities and locally competitive benefits. Mission: We help people live better and healthier with our life-changing technologies. We're revolutionizing health with the most personal technologies, empowering people with the data and knowledge they need to help them live longer and better.