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Marketing Manager - Free Channels - 1 year Fixed Term, AFI Central Marketing

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Amazon

Jan 22

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Milan
    Remote

Requirements

  • Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
  • Experience with onsite marketing, lifecycle marketing and digital advertising
  • Experience in professional non-internship marketing
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using data and metrics to measure impact and determine improvements
  • Bachelor's degree in management, business administration, economics, engineering, marketing
  • Strong attention to detail and problem-solving skills, with the ability to multitask and prioritize effectively
  • Knowledge of HTML, XML, and Excel
  • Experience leading cross-functional teams to establish strong partnerships with demonstrable results
  • Fluency in at least 2 European languages, with native or professional proficiency in Spanish.

Responsibilities

  • Set up and manage the deployment of all O&O traffic campaigns in Spanish, including email, push notifications, onsite placements, and more.
  • Serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy, and creative.
  • Leverage automation tools and templates to streamline repetitive tasks and drive efficiency.
  • Monitor campaign performance in real-time and make optimizations as needed to hit target metrics.
  • Collaborate with the central analytics team to generate reports and insights to inform future campaign planning.
  • Thoroughly review all campaign assets to ensure alignment with brand guidelines and standards, and conduct pre-launch checks to identify and resolve any technical issues or customer experience concerns.
  • Serve as the local language and market expert, providing guidance and troubleshooting support to the central BMX team, and manage the scheduling and coordination of campaigns across multiple markets.
  • Develop and oversee the implementation of comprehensive local messaging and targeting strategies to drive strong customer engagement and topline performance based on channel and creative guidance.

FAQs

What is the duration of the job contract for the Marketing Manager position?

The position is a 1-year fixed-term contract.

What are the primary responsibilities of the Campaign Manager?

The Campaign Manager will be responsible for the end-to-end execution of traffic campaigns across Amazon's Owned & Operated (O&O) channels for the European grocery businesses, including managing campaign deployment, coordinating with local marketing teams, monitoring campaign performance, and optimizing campaigns as needed.

Is experience in the grocery industry required for this position?

While experience in the grocery industry is preferred, it is not explicitly required. Candidates with experience leading traffic campaigns in e-commerce or related fields may also be considered.

What tools and platforms should candidates be familiar with for this role?

Candidates should have experience with marketing tools including email, web analytics, CRM, and marketing automation platforms, as well as Excel or Tableau for data manipulation.

Are there language requirements for this position?

Yes, candidates must possess native or professional proficiency in Spanish and fluency in at least two European languages.

Where will the candidates for this position be based?

Candidates will be based in the UK, but they will be part of a remote marketing team distributed across the EU.

What kind of educational background is preferred for this role?

A bachelor's degree in management, business administration, economics, engineering, or marketing is preferred.

Is experience leading cross-functional teams important for this role?

Yes, experience in leading cross-functional teams to build strong partnerships with demonstrated results is important.

Will the candidate need to monitor and optimize campaign performance?

Yes, the candidate will be responsible for monitoring campaign performance in real-time and making necessary optimizations to achieve target metrics.

What qualities are essential in an ideal candidate for this position?

The ideal candidate should demonstrate strengths in Amazon's leadership principles, have strong project management and stakeholder management skills, and possess excellent attention to detail and problem-solving abilities.

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

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