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Marketing Manager - Gaming

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Williams Racing

22d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Oxford

AI generated summary

  • You need extensive marketing experience in sports or entertainment, ideally with partnerships, events, and content. A relevant qualification in Marketing, Business, or Communications is a plus.
  • You will manage gaming marketing projects, collaborate with teams, engage partners, oversee campaigns, ensure brand consistency, and represent the team at events.

Requirements

  • Extensive experience working in Marketing in sports or entertainment - either inhouse or agency.
  • Ideally exposure across partnerships, events and content.
  • Relevant qualification in a related subject eg. Marketing/Business/Events/Communications would be a benefit.

Responsibilities

  • Manage and supervise all gaming-related marketing projects and campaigns from beginning to end, ensuring alignment and effective cross-team collaboration, working to achieve shared brand, fan engagement and revenue objectives, and lead reporting and evaluation to inform future strategy
  • Engage the broad Williams Marketing team on delivery of all gaming-related promotional activity, including briefing and collaborating with the Content, Social, Fan Engagement, Events, Communications and Creative teams, as well as managing the requirements of esports players and other personnel
  • Manage the marketing aspects of relations with team partners, including proactive planning and delivery of collaborative campaigns, analytics and reporting, through collaboration with the Partnerships team and wider Esports team
  • Liaise with the Merchandise & Licensing team to leverage opportunities for gaming and esports products and retail to support the marketing strategy
  • Instil a professional, supportive and collaborative culture into team operations, contributing positively to an environment aligned on behaviours and practices, driven by the overall Williams brand and values
  • Ensure that correct processes, policies and behaviours are communicated and implemented throughout all team functions and related personnel
  • Liaise with third party agencies and suppliers, building strong working relationships and managing output
  • Attend events as required to represent the team, the brand, and manage on-site delivery of events and campaigns
  • Act as a brand champion, ensuring the Williams brand is represented correctly and consistently across all outputs

FAQs

What is the primary focus of the Marketing Manager, Gaming position?

The primary focus is to deliver industry-leading marketing support for the gaming and esports business, enhancing the Williams brand and reputation while ensuring alignment with the company's values and behaviors.

Where is the working location for this role?

The role will split time between our offices in central London (Tottenham Court Rd) and Grove, Oxfordshire.

What are the main areas of responsibility for the Marketing Manager, Gaming?

Main responsibilities include managing gaming-related marketing projects, collaborating with various marketing functions, managing partner relationships for campaigns, liaising with the Merchandise & Licensing team, and ensuring adherence to company processes and values.

What qualifications are preferred for this role?

Extensive experience in marketing within sports or entertainment, exposure to partnerships, events, and content is ideal, along with a relevant qualification in Marketing, Business, Events, or Communications.

Is the Marketing Manager, Gaming role focused solely on esports?

While there is a significant focus on esports, the role encompasses all gaming-related marketing activities, including fan engagement, content, partnerships, and merchandise.

Is travel required for this position?

Yes, attendance at events and on-site delivery of campaigns will require travel as necessary.

What kind of team culture does Williams Racing promote in this role?

The role aims to instill a professional, supportive, and collaborative culture into team operations, aligned with the overall Williams brand values.

Can I expect opportunities for professional development in this role?

Yes, Williams Racing believes in nurturing talent and offers real-world experience, which may include professional development opportunities.

Does Williams Racing value diversity in hiring?

Yes, Atlassian Williams Racing is an equal opportunity employer that values diversity and inclusion.

Will I be required to manage third-party agencies and suppliers?

Yes, part of the role involves liaising with third-party agencies and suppliers to build strong working relationships and manage their output.

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Williams Racing

Welcome to Williams Racing, competing in Formula One since 1977. #WeAreWilliams

Entertainment & Media
Industry
501-1000
Employees
1977
Founded Year

Mission & Purpose

Williams Racing is a renowned Formula 1 team with a rich history in motorsport, known for its competitive spirit and engineering excellence. The team's ultimate mission is to achieve success in Formula 1 by continuously pushing the boundaries of technology and performance. Their purpose is to innovate in the world of motorsport, delivering top-level racing performances while inspiring fans and contributing to the advancement of automotive technology.