Logo of Huzzle

Marketing Manager - International Expansion - 12 month contract

image

Audible

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Berlin

AI generated summary

  • You need marketing experience in acquisition, a relevant degree, digital campaign execution, data analysis, fluency in English and another language, plus e-commerce and international marketing experience.
  • You will manage marketing campaigns, localize initiatives, analyze customer data, create playbooks, report metrics, and train teams for international market expansion.

Requirements

  • Professional non-internship marketing experience in acquisition/performance marketing, and/or in marketing operations
  • Bachelor’s Degree in marketing, business, and/or relevant field of study
  • Experience building and executing cross-functional digital marketing programs (e.g. onsite, email, mobile)
  • Experience working with marketing tools including email, web analytics, and onsite/CRM campaigns
  • Experience using data and metrics to define marketing campaigns, drive process optimization and analyze marketing campaign results
  • Business fluency in English and at least one additional language (Spanish, (Brazilian) Portuguese, Dutch, French, Arabic, Polish, Swedish, Turkish)
  • Amazon and/or e-commerce marketing experience
  • Experience in the entertainment or digital media/subscription industry
  • Experience in international marketing or localization of campaigns
  • Experience working with global cross-functional teams and stakeholders
  • Additional language skills in Spanish, (Brazilian) Portuguese, Dutch, French, Arabic, Polish, Swedish, Turkish

Responsibilities

  • Manage marketing campaigns and identify opportunities and experiments to drive traffic in emerging Audible markets and other Go-To-Market/Global initiatives
  • Ideate and implement (localize and launch) cross-channel acquisition and awareness marketing campaigns and experiments from concept to launch (e.g. onsite, email) across emerging countries’ Amazon Retail and Devices channels
  • Support regional/local emerging teams to design and build automated, localized marketing campaigns to reach acquisition and revenue KPIs post-launch
  • Partner with the global and local Audible and Amazon teams to identify best practices, champion international expansion business priorities, and drive localization and global expansion of successful marketing initiatives
  • Create, own, and optimize global expansion marketing playbooks by analyzing available merchandising and marketing processes, tools, channels, and campaigns. Establish repeatable processes and collaborate with stakeholders to help Audible on Amazon scale faster internationally
  • Define customer insights initiatives, collect learnings and analyze customer data in various marketplaces
  • Own recurring reporting of channel and campaign performance metrics for key emerging countries and launch events
  • Provide training and enable adoption of playbooks/best practices to marketers in future new country launches

FAQs

What is the duration of the contract for this position?

The position is initially open through a 12-month contract.

What are the key responsibilities of the Marketing Manager, International Expansion?

The key responsibilities include managing marketing campaigns, localizing and launching cross-channel acquisition and awareness campaigns, supporting regional teams, optimizing global expansion marketing playbooks, analyzing customer data, and reporting on campaign performance metrics.

What qualifications are required for this position?

The basic qualifications include professional non-internship marketing experience in acquisition/performance marketing, a Bachelor's Degree in marketing or a relevant field, experience in executing cross-functional digital marketing programs, familiarity with marketing tools, data-driven decision-making skills, and business fluency in English and at least one additional language.

Are there preferred qualifications for this role?

Yes, preferred qualifications include Amazon and/or e-commerce marketing experience, experience in the entertainment or digital media/subscription industry, international marketing or campaign localization experience, and additional language skills.

What type of marketing experience is sought for this role?

The role seeks candidates with experience in online/e-commerce marketing, particularly in acquisition/performance marketing and marketing operations.

Is knowledge of multiple languages important for this position?

Yes, candidates are required to have business fluency in English and at least one additional language, such as Spanish, Portuguese, Dutch, French, Arabic, Polish, Swedish, or Turkish.

Will the Marketing Manager work independently or with a team?

The Marketing Manager will work as part of a team, collaborating with various Audible and Amazon partners across global markets.

What skills are important for success in this role?

Important skills for success include organizational and international project management skills, adaptability, a Builder's mentality, and a strong analytical mindset for data-driven decision-making.

Is experience in the entertainment sector beneficial for this position?

Yes, experience in the entertainment or digital media/subscription industry is considered a preferred qualification for the role.

How does Audible support diversity in its workforce?

Audible is committed to employing a diverse workforce and believes that this is central to their success. They make recruiting decisions based on experience and skills while valuing passion for discovery and innovation.

Entertainment & Media
Industry
1001-5000
Employees
1997
Founded Year

Mission & Purpose

At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading producer and provider of original spoken-word entertainment and audiobooks, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Benefits

  • Health, Dental, & Vision Insurance

    Under the weather? Call our 24/7 medical advice line for care anytime, anywhere. We’ve got you covered with medical, prescription, dental, and vision plans.

  • Wellness Reimbursement

    Let our wellness reimbursement spot you, from morning meditations to evenings on the elliptical. Because your well-being is priceless.

  • Life & Disability Insurance

    We recognize that financial security should not be a primary concern in times of critical care and bereavement. Life and disability insurance can offer you and your family peace of mind.

  • Paid & Volunteer Time Off

    We care about our people, both at work and in our communities. We want you to hit the refresh button with accrued paid time off (PTO) and connect with our neighbors and communities through time to pursue volunteer work.

  • Onsite Fitness Center

    Seated desk stretches only go so far. In select Audible hubs, our onsite gym is here to help you stay energized and put those miles in on our treadmill, not your gym commute.