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Marketing Manager, NPF/Bars

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PepsiCo

14d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Mississauga

AI generated summary

  • You must have a Bachelor’s degree, 3+ years in marketing with brand focus, strategic thinking skills, and experience leading internal and external partners in plans development and execution.
  • You will lead strategic planning for the NPF/Bars portfolio, create consumer-centric plans, collaborate with cross-functional teams, and manage budgets to maximize ROI.

Requirements

  • * Minimum of Bachelor’s Degree (Business degree preferred)
  • * 3+ years Marketing experience with a focus on brand marketing, portfolio and/or innovation strategy
  • * Proven strategic thinking skills.
  • * Demonstrated ability to lead internal and external partners in the development and execution of consumer and commercial plans.

Responsibilities

  • Responsibilities
  • Accelerate the growth of the Quaker Nutritious Portable Foods (NPF/Bars) portfolio by leading the strategic planning process, including Business Review, Total Connections Planning, Annual Operating Planning, Innovation Planning, and Commercialization that are grounded in consumer insights that ultimately create consumer demand and drive positive share growth.
  • Create consumer-centric plans across the Bars portfolio by leading consumer touchpoints, including brand positioning, innovation, communications, media, in-store, sampling, and experiential initiatives.
  • Partner with internal cross-functional stakeholders (Digital, Insights, Customer Development, Sales Strategy, Supply Chain, Regulatory, and Legal) and external agency partners to bring to life strong consumer and commercial plans.
  • Budget ownership and accountability for leveraging Advertising & Media resources to maximize ROI across the Bars portfolio.

FAQs

What is the primary focus of the Marketing Manager, NPF/Bars role?

The primary focus of the Marketing Manager, NPF/Bars role is to accelerate the growth of the Quaker Nutritious Portable Foods (NPF/Bars) portfolio through strategic planning and consumer-centric initiatives.

What qualifications are needed for this position?

A minimum of a Bachelor’s Degree (preferably in Business) and at least 3 years of marketing experience with a focus on brand marketing, portfolio, and/or innovation strategy are required.

What types of plans will the Marketing Manager create?

The Marketing Manager will create consumer-centric plans across the Bars portfolio, including brand positioning, innovation, communications, media, in-store initiatives, sampling, and experiential initiatives.

Who will I collaborate with in this role?

You will partner with internal cross-functional stakeholders, such as Digital, Insights, Customer Development, Sales Strategy, Supply Chain, Regulatory, and Legal, as well as external agency partners.

What responsibilities do I have regarding the budget?

You will have budget ownership and accountability for leveraging Advertising & Media resources to maximize ROI across the Bars portfolio.

What kind of culture can I expect at PepsiCo?

At PepsiCo, you can expect a dynamic and inclusive culture that promotes bringing your whole self to work, encourages professional growth, and inspires positive change for people and the planet.

What are the opportunities for professional growth in this role?

The role offers opportunities for professional growth and development through supportive teams and a culture that encourages learning and skill development for the future.

Is previous marketing experience required for this position?

Yes, a minimum of 3 years of marketing experience with an emphasis on brand marketing or innovation strategy is required.

What does "dare to be yourself" mean at PepsiCo?

"Dare to be yourself" at PepsiCo means embracing your individuality and being your authentic self, enabling you to influence those around you and make a positive impact in the workplace and the world.

What is PepsiCo's stance on sustainability?

PepsiCo is committed to inspiring positive change for people and the planet with sustainability goals as part of its business strategy.

PepsiCo

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.