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Marketing Manager-Proactive hiring

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EY

1mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Consulting
    Business, Operations & Strategy

AI generated summary

  • You should have a business consulting background with expertise in enterprise processes, stakeholder management, and proficiency in design collaboration tools. Industry experience in CPG, Telecom, or BFSI is a plus.
  • You will analyze client business issues, conduct assessments, provide insights, and contribute to practice development and business strategies across various domains like sales, service, and marketing.

Requirements

  • Preferred with business consulting background with sound knowledge of key enterprise business process, customer touchpoint & journey design, design thinking along with stakeholder management.
  • Should be able to contribute practice development, thought leadership and business development activities.
  • Either of below domain / function expertise are preferred
  • Sales – B2B / B2C sales strategy, sales planning, lead & funnel mgmt., field & territory mgmt., order mgmt., CRM digital channels, operating models design, channel & touch point analysis, business case & transformation roadmap
  • Service – customer service strategy, channel strategy: contact centre, digital and self-service, customer experience management, channel & touch point analysis, business case & transformation roadmap, analysis of customer feedback and associated KPI’s.
  • Marketing – B2B / B2C digital marketing strategy & roadmap, industry scan & competitor analysis, marketing operating model, marketing automation assessment & strategy, recommendation for technology improvement and investment
  • Ecom – Ecom strategy, operating model, business case & transformation roadmap
  • Tech/ Tools Skills: Should have solid hands-on experience in Design Collaboration tools (Mural/Miro/PPT/Visio) to build and modify CX Journey flows, Personas, Service Design Flows, Process Flows, etc.
  • Good to have vertical & Industry Experience in CPG & Retail, Telecom & Media (TMT), Advance manufacturing, Healthcare, and life science, BFSI, or CX Consulting services.

Responsibilities

  • Act as a trusted advisor in understanding and analysing client's business problem / vision, conduct current state assessment with business stakeholders via workshop, questionnaire, interview etc, analyse the collected datapoints / artefacts and provide meaningful insights / recommendations for future state design.
  • Preferred with business consulting background with sound knowledge of key enterprise business process, customer touchpoint & journey design, design thinking along with stakeholder management.
  • Should be able to contribute practice development, thought leadership and busines development activities.
  • Either of below domain / function expertise are preferred
  • Sales – B2B / B2C sales strategy, sales planning, lead & funnel mgmt., field & territory mgmt., order mgmt., CRM digital channels, operating models design, channel & touch point analysis, business case & transformation roadmap
  • Service – customer service strategy, channel strategy: contact centre, digital and self-service, customer experience management, channel & touch point analysis, business case & transformation roadmap, analysis of customer feedback and associated KPI’s.
  • Marketing – B2B / B2C digital marketing strategy & roadmap, industry scan & competitor analysis, marketing operating model, marketing automation assessment & strategy, recommendation for technology improvement and investment
  • Ecom – Ecom strategy, operating model, business case & transformation roadmap
  • Tech/ Tools Skills: Should have solid hands-on experience in Design Collaboration tools (Mural/Miro/PPT/Visio) to build and modify CX Journey flows, Personas, Service Design Flows, Process Flows, etc.
  • Good to have vertical & Industry Experience in CPG & Retail, Telecom & Media (TMT), Advance manufacturing, Healthcare, and life science, BFSI, or CX Consulting services.

FAQs

What is the role of a Marketing Manager at EY?

The Marketing Manager at EY will act as a trusted advisor, analyzing client business problems and conducting assessments to provide insights and recommendations for future state design in areas such as sales, service, marketing, and pricing functions with an emphasis on customer experience.

What qualifications are preferred for this position?

A preferred candidate should have a business consulting background with knowledge of key enterprise business processes, customer touchpoints, journey design, and stakeholder management.

Are there specific domain expertise areas that are preferred?

Yes, expertise in sales (B2B/B2C strategies), customer service, marketing (digital marketing strategy), or e-commerce strategies is preferred.

What skills related to technology and tools are required for this role?

Candidates should have solid hands-on experience with design collaboration tools such as Mural, Miro, PPT, and Visio for creating CX Journey flows, personas, service design flows, and process flows.

Is industry experience required for applicants?

While not mandatory, having vertical and industry experience in areas like CPG & Retail, Telecom & Media, advanced manufacturing, Healthcare, life sciences, BFSI, or CX consulting services is good to have.

What is EY's mission?

EY's mission is to build a better working world by helping to create long-term value for clients, people, and society, and by building trust in capital markets.

How does EY enable its teams to support clients?

EY enables its teams through data and technology, providing diverse teams in over 150 countries that offer assurance and help clients grow, transform, and operate effectively.

What kind of development activities are expected from the role?

The role involves contributing to practice development, thought leadership, and business development activities.

What are the key responsibilities of the Marketing Manager?

Key responsibilities include acting as a trusted advisor, conducting assessments, analyzing data, providing insights and recommendations, and contributing to practice and business development.

Does EY offer any professional development opportunities?

Yes, EY is committed to the professional development of its employees, providing resources and support to help you grow in your career.

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Mission & Purpose

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. Find out more about the EY global network http://ey.com/en_gl/legal-statement