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Marketing Manager, SMB Sponsored Products, Amazon Ads

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Amazon

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Seattle

AI generated summary

  • You need 5 years of marketing experience, email and HTML skills, data analysis with Excel/Tableau, strong communication, and the ability to manage priorities and relationships effectively.
  • You will define marketing strategy, manage campaigns, audit content, create tailored assets, collaborate across teams, and analyze performance metrics to optimize acquisition efforts.

Requirements

  • 5 years of professional non-internship marketing experience
  • Experience using email platforms and editing HTML
  • Experience building and scaling cross-functional marketing programs
  • Experience using Excel or Tableau to extract data and insights to drive campaign optimizations (data manipulation, macros, charts and pivot tables)
  • Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business
  • Experience communicating results to senior leadership
  • Ability to easily transition from high level strategic thinking to creative planning
  • Experience developing cross-functional relationships with product, consumer research and marketing teams to drive marketing strategy and feedback loops for stakeholders
  • Strong drive for results with the ability to manage independently
  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
  • Excellent written and verbal communication skills

Responsibilities

  • Define our overall marketing strategy to acquire Sponsored Products advertisers
  • Own end-to-end campaign management from ideation to execution and measurement
  • Audit existing content and identify gaps in content assets
  • Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns
  • Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
  • Analyze, report on, and optimize against key performance metrics

FAQs

What is the primary responsibility of the Marketing Manager for SMB Sponsored Products at Amazon Ads?

The primary responsibility is to own the onboarding journey and execution of a cross-channel marketing strategy to accelerate growth among new advertisers through the adoption of multiple advertising formats and building a full-funnel advertising strategy.

What qualifications are required for this role?

The role requires 5 years of professional non-internship marketing experience, experience using email platforms and editing HTML, building and scaling cross-functional marketing programs, and proficiency in Excel or Tableau for data analysis.

Is experience with smaller businesses necessary for this role?

While not explicitly required, experience working directly with sellers in a retail or advertising capacity is welcomed and would be beneficial for understanding the needs of SMB advertisers.

How will success be measured in this position?

Success will be measured by the effectiveness of marketing programs and campaigns, specifically in driving advertiser success and growth on the Sponsored Products platform, and through key performance metrics analysis and optimization.

What type of environment will the Marketing Manager be working in?

The Marketing Manager will work in a data-driven environment that emphasizes testing and learning, handling large data sets, and using customer insights to deliver impactful marketing strategies.

Are there opportunities for career development in this role?

Yes, the role offers opportunities to build cross-functional relationships, influence marketing strategy, and contribute to significant growth, all of which can lead to career advancement within Amazon Ads.

Will I be required to work with various teams within the company?

Yes, the Marketing Manager will collaborate with Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align marketing initiatives with cross-functional goals.

What are the preferred qualifications for this position?

Preferred qualifications include experience developing cross-functional relationships with product, consumer research, and marketing teams, a strong drive for results, and excellent written and verbal communication skills.

What type of work culture does Amazon promote for this role?

Amazon promotes an inclusive culture that empowers Amazonians to deliver the best results for customers, fostering collaboration and supporting diverse perspectives.

Is there any flexibility in terms of location for this job?

The position will remain posted until filled, and while there's flexibility, it’s likely in a hybrid format depending on geographic market conditions.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.