Marketing Mix Modeling Manager

L'Oréal

Nov 9

Applications are closed

Job
Full-time
Senior Level
Data
Marketing
Madrid
Remote

Requirements

Analytical skills & hands on "can do" approach, planning management, attention to detail/Quality, able to anticipate and manage contingencies (fast paced problem solving).
Understanding of MMM Modelling, optimization, visualization as end user
Data fluent, basic data coding, excel, PPT and understanding advanced data analytics
End to end Data, experience in translating business needs into a data collection language and automation
Business acumen, relationship builder/influencer, communication in multiple cross functional scenarios with teams from marketing, finance, data or Agencies both local and international.
Understanding of Marketing Mix budgets
Strong willingness to learn & take on bigger responsibilities
Native/bilingual Spanish speaker
Fluent English speaker
Agile team and project management methodologies

Responsibilities

Data Champion: You'll ensure to collect accurate and reliable data on all our marketing investments, covering everything from digital campaigns to in-store experiences, coming from sources as media platforms or internal financial dashboards.
MMM Insights Guru: Collaborating with our MMM partner, you'll analyse its conclusions and marketing mix scenarios for maximizing the return on our spend. Think of it as uncovering the optimal mix for best ROI results.
Team Player & Coach: You'll collaborate with marketing and finance teams, empowering Brand General Managers to make informed budget decisions that drive brand growth. You'll be a key player in educating and supporting the team through this transformation.
Global Contributor: You'll participate in a global committee focused on marketing budget optimization, sharing best practices and learning from other L'Oréal subsidiaries around the world, like the US and UK.
Change Agent: You'll be a passionate advocate for this transformative project, helping to drive its adoption and success within the organization.

FAQs

What is the primary responsibility of the Marketing Mix Modeling Manager?

The primary responsibility is to launch the new Marketing effectiveness Beauty Tech solution in L'Oréal Iberia, focusing on driving brand equity and sales growth through marketing mix analysis and improving ROI from marketing investments.

What core skills are necessary for this position?

Necessary core skills include analytical skills, understanding of Marketing Mix Modeling (MMM), data fluency, business acumen, relationship building, and strong communication skills in both Spanish and English.

Who will the Marketing Mix Modeling Manager collaborate with?

The Manager will collaborate with teams from L'Oréal finance, marketing, media agencies, and technical experts on data and marketing mix modeling, as well as Brand General Managers.

Is experience in data analytics required for this role?

Yes, experience in advanced data analytics and basic data coding is required, along with familiarity with Excel and PowerPoint.

What type of environment does L'Oréal offer for this position?

L'Oréal offers a friendly and dynamic work atmosphere within a diverse environment, emphasizing innovation and collaboration.

How does L'Oréal support employee development?

L'Oréal provides unlimited access to the "MyLearning Platform" for skill enhancement and offers opportunities for growth within the organization.

What does the recruitment process entail?

The recruitment process includes an online application, an interview with the HR team, and a meeting with the business and potential future manager to discuss the role in detail.

What languages are required for this position?

A native or bilingual Spanish speaker is required, along with fluency in English.

What kind of work schedule can an employee expect?

Employees can expect a hybrid work schedule, allowing for up to 2 days of remote working per week.

Is there any discount offered on products for employees?

Yes, employees receive a discount for products from L'Oréal's brands' portfolio.

L'Oréal

Retail & Consumer Goods

Industry

10,001+

Employees

1909

Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.