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Marketing Program Manager, Online Partnerships Group EMEA Web

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Google

8d ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Dublin

AI generated summary

  • You need a Bachelor's degree, 4 years in marketing, B2B experience, project management skills, stakeholder management, and strong communication abilities. Familiarity with web publishing is a plus.
  • You will define marketing strategies, collaborate with teams to drive product adoption, manage communications, support sales efforts, track KPIs, and create narratives showcasing Google’s publisher solutions.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing, working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.
  • Experience in B2B marketing program management or B2B marketing strategy, working on global programs or campaigns.
  • Experience with stakeholder management, including in a cross-functional, global environment.
  • Preferred qualifications:
  • Familiarity with the web publishing landscape and Google's publisher products.
  • Ability to work separately or in a team environment.
  • Excellent problem-solving skills, and the ability to derive actionable insights from data.
  • Excellent project management skills, with the ability to drive and adhere to deadlines.
  • Excellent program management and organizational skills, with the ability to manage multiple priorities and deadlines.
  • Effective presentation and verbal and written communication skills.

Responsibilities

  • - Define and implement go-to-market marketing strategies that educate, engage, and grow web publishers at scale.
  • - Drive alignment of global marketing strategy and priorities with cross-functional stakeholders, including Sales, Product, GTM, Marketing, and Legal.
  • - Partner with Product, GTM, Sales, and Marketing teams to identify key opportunities and drive the growth and adoption of publisher products.
  • - Lead and collaborate on the execution of scaled communication channels, managing resources and ensuring a cohesive, consistent global approach.
  • - Support sales teams through scaled channels to improve efficiency and accelerate publisher business growth.
  • - Develop and execute measurement Key Performance Indicator for scalable communications to understand Return on Investment and drive improvements.
  • - Collaborate with stakeholders across regions to maintain a globally impactful approach to publisher growth.
  • - Craft compelling narratives that effectively communicate the value of Google's publisher solutions and drive product adoption.

FAQs

What are the minimum qualifications for the Marketing Program Manager position?

The minimum qualifications include a bachelor's degree or equivalent practical experience, 4 years of experience in marketing across one or more marketing fields, experience managing cross-functional projects, experience in B2B marketing program management, and stakeholder management experience in a global environment.

What are the preferred qualifications for this role?

Preferred qualifications include familiarity with the web publishing landscape and Google's publisher products, the ability to work independently or in a team environment, excellent problem-solving skills, strong project management skills, effective communication skills, and the ability to manage multiple priorities and deadlines.

What will my primary responsibilities be as a Marketing Program Manager?

Your primary responsibilities will include defining and implementing go-to-market marketing strategies, driving alignment of global marketing strategies with cross-functional stakeholders, partnering with teams to drive growth and adoption of publisher products, supporting sales teams through scalable channels, and crafting compelling narratives to communicate the value of Google's publisher solutions.

What type of team dynamics should I expect?

You can expect to work in a cross-functional team environment that includes collaboration with Sales, Product, GTM, Marketing, and Legal teams.

What types of marketing strategies will I be focusing on?

You will be focusing on go-to-market marketing strategies that educate, engage, and grow web publishers at scale, and developing and executing measurement KPIs to understand Return on Investment.

How does the Marketing Program Manager role contribute to Google's success?

This role contributes to Google's success by aligning global marketing strategies with stakeholders, driving the adoption of Google's publisher products, and collaborating across regions to enhance the growth of publishers at scale.

Is there a focus on global marketing in this position?

Yes, the position emphasizes aligning global marketing strategies and maintaining a globally impactful approach to publisher growth.

What skills are important for success in this role?

Important skills for success in this role include excellent program management and organizational skills, problem-solving abilities, communication skills, and the capacity to manage multiple priorities effectively.

Are there opportunities for career growth in this position?

Yes, the role offers the opportunity to develop and manage strategies that can lead to significant growth within the organization and for web publishers, which can translate to further career advancement.

How does Google ensure equal opportunity in hiring for this position?

Google is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status, and considers qualified applicants regardless of criminal histories, consistent with legal requirements.

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