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Marketing Strategy Coordinator (Disney+)

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  • Job
    Full-time
    Junior Level
  • Marketing
  • $57.9K - $77.5K
  • Glendale

Requirements

  • 1+ year of previous work experience with relevant field preferred, internships included (i.e. marketing, brand management, project management, advertising/media, etc.)
  • Understanding of marketing landscape, particularly in the streaming space
  • Passion for entertainment and media
  • Experience working with highly matrixed marketing organizations
  • High degree of competency around marketing strategy and campaign planning and management
  • Strong attention to detail and follow through, with limited supervision
  • Ability to work independently
  • Flexible and adaptable to change including the addition of new responsibilities as priorities change
  • Ability to work for different people in the department and prioritize projects to efficiently meet deadlines
  • Expertise with Microsoft Office and Google Workspace
  • Mac proficient
  • Preferred Qualifications:
  • Basic knowledge of marketing mix, principles, and metrics
  • Adobe Creative Suite (including Photoshop) knowledge preferred by not required.

Responsibilities

  • In partnership with Manager and Director of Marketing Strategy, support day-to-day operationalization and campaign development for Disney+ brand strategy and Disney Bundle.
  • Contribute to marketing strategy development and campaign planning process for Disney+ and Disney Bundle including brand, season, audience-targeted, and promotional campaigns
  • Develop, update, and format marketing strategy documents and resources for the larger cross-functional marketing team
  • Build Google Slide and Keynote presentations for brand campaigns including Go-To-Market and post-mortem decks
  • Serve as key global contact for international Disney+ brand marketing campaigns
  • Act as a key point of contact for partners across the enterprise including Disney Entertainment Studios, Television, and Disney Experiences
  • Maintain confidential information with all levels of employees including executives.
  • Support the team with daily workflow, projects, and priorities including scheduling meetings, assembling agendas, managing invite and distribution lists, taking notes, sharing recap emails, and team updates.
  • Be ready to brainstorm big ideas and innovative ways to elevate the Disney+ brand and connect deeper with our consumers

FAQs

What is the primary role of the Marketing Strategy Coordinator for Disney+?

The primary role of the Marketing Strategy Coordinator is to support global marketing campaigns for Disney+, acting as a key liaison between various partners across The Walt Disney Company, and assisting in the execution of campaigns and strategies for Disney+ and the Disney Bundle.

Who does the Marketing Strategy Coordinator report to?

The Marketing Strategy Coordinator reports to the Manager of Brand and Marketing Strategy for Disney+.

What are some of the core responsibilities of this position?

Core responsibilities include supporting day-to-day operations and campaign development, contributing to marketing strategy processes, developing and updating marketing documents, building presentations, managing workflow, and acting as a key point of contact for various partners.

What qualifications are necessary for this position?

Candidates should have at least 1 year of relevant work experience (including internships), an understanding of the marketing landscape in the streaming space, strong attention to detail, the ability to work independently, and proficiency in Microsoft Office and Google Workspace.

Is experience in the entertainment industry required for this role?

While previous work experience in relevant fields is preferred, it is also essential for candidates to have a passion for entertainment and media.

What technical skills are required for the position?

Strong competencies in marketing strategy and campaign management, expertise with Microsoft Office and Google Workspace, and Mac proficiency are required. Basic knowledge of the Adobe Creative Suite is preferred but not required.

How does the Marketing Strategy Coordinator support international campaigns?

The coordinator serves as the key global contact for international Disney+ brand marketing campaigns, coordinating efforts and ensuring alignment with local teams.

What is the expected salary range for this position?

The hiring range for this position in Glendale, CA is $57,900 to $77,500 per year, based on a 40-hour work week.

What kind of working environment can the candidate expect?

The working environment is likely to be fast-paced and collaborative, requiring the ability to adapt to changes in priorities and manage multiple projects efficiently.

Are there opportunities for additional compensation beyond the base salary?

Yes, a bonus and/or long-term incentive units may be provided as part of the compensation package, along with a full range of medical, financial, and other benefits.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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