FAQs
What is the role of the Media Lead, Social at Airbnb?
The Media Lead, Social is responsible for developing and executing comprehensive paid social media strategies across platforms like Facebook, Instagram, and TikTok, while collaborating with internal teams and external partners to enhance brand visibility and audience engagement.
How many years of experience are required for this role?
A minimum of 12 years of experience in media strategy and execution, particularly in social media, is required for this role.
What key metrics will determine success in this position?
Success will be measured by the effectiveness of campaigns through engagement metrics, return on investment (ROI), and maintaining brand integrity.
Will I be working with external partners?
Yes, you will collaborate with various internal marketing and media teams, as well as external partners such as EssenceMediacom.
Is there a focus on global or local media strategies?
The role requires a deep understanding of both global and local media landscapes, along with the ability to identify emerging trends.
What kind of team environment can I expect?
You can expect to be part of a dynamic and collaborative team focused on creating meaningful travel experiences.
What is the salary range for this position?
The base pay range for this role is between $155,000 to $195,000 USD, depending on various factors such as experience and market demands.
Are there additional benefits offered with this position?
Yes, this role may be eligible for bonus, equity, benefits, and Employee Travel Credits.
What is expected within the first 12 months of this role?
Within the first 12 months, the Media Lead is expected to establish a robust paid social playbook and demonstrate significant improvements in campaign performance and audience engagement.
What qualities are important for a candidate applying for this position?
Important qualities include excellent communication, strategic thinking, analytical skills, and the ability to adapt and innovate in a fast-paced environment.