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Media Planner, Maternity Cover, Part-time

  • Job
    Part-time
    Junior (1-2 years)
  • Media & Journalism
  • London

AI generated summary

  • You must have experience in media planning, attention to detail, knowledge of specialist software, negotiation skills, and a passion for the TV and entertainment industry.
  • You will be responsible for creating and executing media plans, developing promotional campaign strategies, scheduling promotions, collaborating with various teams, analyzing campaign success, and ensuring promotional campaigns drive revenue and target relevant audiences.

Requirements

  • Experience in Media Planning or Scheduling, particularly in a broadcast television or media agency.
  • Strong attention to detail – the work we do goes directly to air, so it’s important that we’re accurate.
  • Knowledge and previous experience of specialist software including IVT2, TechEdge and IBMS preferred.
  • Good negotiation skills, including experience dealing with Senior Stakeholders across a complex departmental matrix.
  • An extensive knowledge of and passion for the TV, Broadcast and Entertainment industry.

Responsibilities

  • The complete day-to-day media planning responsibility for several high-profile UK linear channels strategically managing our Owned and Operated airtime.
  • Translate the full portfolio Media Plan and monthly promotable priorities into individual channel Media Plans and Laydowns.
  • Develop promotional campaign strategies to launch, grow and sustain our content and viewership, both on our linear channels and our SVOD/AVOD service; discovery+.
  • Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, reach & frequency goals, and cross promotion strategy.
  • Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of channels.
  • Schedule promotions using IVT2 broadcasting system; being responsible for the full lifecycle of a campaign from creation to broadcast.
  • Work as one Media Planning Team alongside the Sports Media Planning team, who are responsible for TNT Sports and Eurosport, spotting opportunities for growth for both portfolios.
  • Liaise with the wider Marketing Department on campaign briefs and the deliverables required.
  • Work collaboratively with the Creative/Production teams.
  • Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.
  • Create comprehensive and effective Continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.
  • Working closely with the Continuity Producer and relevant freelance voice-over artist for each channel, the Media Planner needs to react to Schedule Changes, updating Continuity Grids and priorities accordingly.
  • Requesting Monthly bugs, bumps and other promotional assets to enhance on air campaign.
  • Attend all programming meetings pertaining to long term scheduling of the channel’s and maintain direct communication with programming planning, presentation scheduling and on-air teams.
  • Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings.
  • Utilise BARB viewer data to help shape future promotional activity.
  • Collaborate with the commercial and AdOps team to ensure the promotional campaigns aid and target relevant revenue driving audiences.
  • Liaise directly with wider Marketing department, including Social and Digital, and Press and PR, to create full 360 promotional campaigns.
  • Work within a busy Media Planning team, deputise for the Media Planning Manager and assist other members of the Media Planning team as required.

FAQs

What department does the Media Planner position sit within?

The Media Planner position sits within the Content and Strategy team.

What are the responsibilities of a Media Planner in this role?

The Media Planner is responsible for strategically and operationally planning, co-ordinating and evaluating all on-air promotional activity on the UK Portfolio of channels and In Stream on discovery+.

What is the focus of a Media Planner's work in terms of promotional activity?

The focus of a Media Planner's work is to create promotional campaign strategies, set campaign weights, target audiences, and ensure necessary deliverables to fulfil departmental business objectives.

What skills and knowledge are required for the Media Planner role?

The Media Planner should have knowledge of media planning, marketing, and advertising best practices. Skills in strategic planning, coordination, and evaluation are essential for this role.

Is this position full-time or part-time?

This position is a part-time role, covering a maternity leave.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

Warner Bros. Discovery is a global media and entertainment company, known for producing and distributing a wide range of content, including films, television shows, and digital content. Their ultimate mission is to captivate audiences worldwide by creating compelling and innovative stories that entertain, inform, and inspire. With a strong focus on storytelling and creativity, Warner Bros. Discovery aims to enrich people's lives through entertainment and provide a diverse array of content across various platforms. Their purpose is to connect people through shared experiences and to continue being a leading force in the entertainment industry, shaping the future of entertainment in the UK and beyond.

Culture & Values

  • Act as one team

    Trust each other, succeed together, and grow together. Collaborate across teams and make decisions that are best for WBD overall. Prioritize growth, development, and well-being for our teams. Respect and support each other, and celebrate wins.

  • Create what's next

    Be curious, innovate, and focus on the future. Drive change, embrace disruption, and never stop learning. Use data and technology to transform what we create and how we tell stories and deliver. Experiment, fail fast, acknowledge mistakes and learn from them.

  • Empower Storytelling

    Put creators, consumers and partners at the center, and share extraordinary stories. Tell stories that entertain and inspire our viewers, communities, and each other. Foster creativity by giving the freedom to try new things and produce our best work. Deliver the best experience; anticipate what consumers want and be fan obsessed.

  • Champion Inclusion

    Empower others, have courage, and pursue equity. Amplify the voices of global storytellers to reflect audiences around the world. Intentionally seek out diversity, remove barriers, and create space for all to share ideas and be heard. Actively listen and lead with empathy, integrity, and transparency.

  • Dream it & own it

    Advocate the mission, move with speed, and drive results. Have an owner's mindset; bring a perspective, take decisive rapid action, and manage spend responsibly. Make clear choices, set ambitious goals, and be accountable for results. Speak up and fearlessly challenge the norm.