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Media & PR Lead – DACH (Remote)

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Dr. Martens PLC

25d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Berlin

AI generated summary

  • You must have media and PR experience in fashion or lifestyle, fluent in English and German, strong communication skills, creativity, adaptability, and high IT literacy.
  • You will create and activate local Media and PR plans, build relationships with media, collaborate with teams, manage projects, and amplify brand initiatives to drive engagement and awareness.

Requirements

  • Experience gained in Media and PR within an international fashion, lifestyle or cultural brand or agency
  • Fluent English & German is essential
  • Strong communication and analytical skills
  • Expertise in compelling storytelling
  • Ability to dive deep on subject matters to provide thoughtful and comprehensive recommendations for a variety of complex situations
  • Self-motivated, creative and open-minded personality
  • Ability to adapt to ever changing demands and react quickly and efficiently within a fast-paced environment
  • A high standard of IT literacy is required

Responsibilities

  • You will be an integral part in building the Dr. Martens brand in the DACH market and specifically Germany by creating meaningful relationships with more consumers, positioning Dr. Martens as a premium brand for different seasons and wearing occasions, rooted in rebellious youth culture.
  • As the Media & PR Lead DACH you will work internally with central Marketing and PR teams as well as externally with partners and creative agencies to develop a country-specific plan.
  • You will be responsible for the creation and activation of local Media and PR plans and ensure messages are delivered in line with our global Brand strategy.
  • Your success will be measured by consistently growing brand awareness, familiarity and engagement with the next generation of DM’s wearers as well as accelerating performance with key partners.
  • Collaborate with relevant GLOBAL, EMEA and DACH stakeholders to ensure consistency and activate Media and PR plans around key stories and strategic pillars.
  • Distribute and monitor the use of seasonal digital assets to ensure alignment with our partners.
  • Collaborate and contribute to editing reports and ensure circulation with key stakeholders.
  • You will manage a detailed critical path ensuring projects are met on time and on budget.
  • Set clear KPIs and evaluate all activity to ensure over-arching Commercial, Brand and campaign specific objectives are achieved.
  • You will work closely with an external PR agency to develop a localised PR strategy and tactics in line with commercial and brand objectives.
  • You will amplify cross divisional product launches, events and activations through tactical PR activities.
  • You will coordinate product placements for contributors, celebrities and partners.
  • You will build and maintain relationships with key national and local media outlets.
  • You will leverage cultural moments and talents as well as building key product story plans to support product launches and Icons support.
  • You will work closely with an external Media agency to develop and activate a localised Media plan.
  • You will work closely with Creative Services and brief assets through the production tool Asana.
  • You will collaborate with the E-Commerce team to ensure consistent messaging.
  • You will proactively research best practices and develop plans to attract and retain consumers as well as anchor consumer loyalty.
  • You will be resourceful and creative in your approach to using consumer segmentation data to optimise targeting.

FAQs

What is the job title for this position?

The job title is Media & PR Lead – DACH.

Where is this job located?

This position is remote, allowing for flexible working arrangements.

What brand will I be working with?

You will be working with Dr. Martens, a globally recognisable British brand with a rich heritage.

What are the core values of Dr. Martens?

The core values are to be yourself, act courageously, and show you care.

What are the main responsibilities of the Media & PR Lead – DACH?

The main responsibilities include building the Dr. Martens brand in the DACH market, creating local Media and PR plans, and collaborating with both internal and external stakeholders.

What skills are required for this position?

Required skills include experience in Media and PR within fashion or lifestyle brands, fluency in English and German, strong communication and analytical skills, expertise in storytelling, and the ability to adapt and react quickly in a fast-paced environment.

Will I be working with external agencies for PR and media plans?

Yes, you will work closely with external PR and Media agencies to develop localised strategies and plans.

What specific initiatives will I be involved in as Media & PR Lead?

You will be involved in local PR initiatives such as product launches and media relationships, as well as local media initiatives to develop and activate media plans.

Are there opportunities for professional development in this role?

Yes, the environment at Dr. Martens encourages personal growth and the opportunity to bring your authentic self to work, fostering an environment for career development.

What benefits does Dr. Martens offer?

Benefits include hybrid working, a free pair of Docs upon joining, 65% off all Docs, a share scheme, private healthcare, a dedicated culture team, and 2 paid volunteer days per year.

Is there a requirement for travel in this role?

While the position is primarily remote, travel may be required for specific events or activities related to PR and media initiatives.

How does Dr. Martens support diversity and inclusion?

Dr. Martens is committed to creating an inclusive environment and encourages applications from individuals of diverse backgrounds, ensuring that all team members feel supported and empowered.

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Dr. Martens PLC

Retail & Consumer Goods
Industry
1001-5000
Employees
1945
Founded Year

Mission & Purpose

Dr. Martens is a renowned footwear and accessories brand known for its distinctive boots and shoes that blend style, durability, and comfort. Their products, which include iconic designs like the 1460 boot, are favoured for their quality craftsmanship and rebellious spirit. The company's mission is to empower individuals to express their unique style and individuality through their footwear. Dr. Martens is committed to innovation, maintaining high standards of durability, and fostering a culture of self-expression and creativity.