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National Account Manager, Retail Channel

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Red Bull

2mo ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Montréal
  • Quick Apply

AI generated summary

  • You need 3+ years in sales management, fluency in French and English, retail knowledge in Canada, strong analytical skills, attention to detail, DSD experience, and proficiency in Excel and PowerPoint.
  • You will execute account plans, enhance relationships with key accounts, manage budgets, analyze market data, and drive visibility and promotional strategies for long-term sales growth.

Requirements

  • 3+ years of Sales Management and Key Account experience with a proven track record of success (preferably in CPG industry).
  • Must be fully fluent in both French and English.
  • Thorough understanding of the retail landscape in Grocery, Mass & Drug and Wholesale channels in Canada. Category management experience is a benefit.
  • Innovative and solution-oriented mindset. Strong analytical skills.
  • Attention to detail in execution and follow-up.
  • DSD experience is an asset.
  • Self-motivated and able to work independently in an entrepreneurial organization.
  • Must be highly proficient in Microsoft Excel and PowerPoint providers.
  • University – Bachelor’s Degree (Preferred).
  • This portfolio of customer accounts has head offices in both Toronto and Montreal and will require travel to meet with customers, distribution partners and work in our Toronto head office on occasion.

Responsibilities

  • EXECUTES NATIONAL ACCOUNT PLANS
  • Develops and executes short and long-term strategies and activities taking into account company direction, focus areas, key customers, market parameters and resources.
  • Promotes Red Bull’s long-term sales drivers to achieve annual plans.
  • Creates ‘best-in-class’ examples within account base.
  • Monitors market trends and maintains data on competition in key accounts.
  • Regular meetings/trade visits/contact with account base.
  • Builds & develop solid relationships with all levels of account base.
  • MANAGEMENT AND DEVELOPMENT OF NATIONAL KEY ACCOUNTS
  • Leads the developments of all national Off Premise key accounts.
  • Improves relationship with weighted off premise chain accounts by adding value through innovative activities.
  • Ensures visibility agreements for multi-location product placement.
  • Evaluates % ROI for each account and creates benchmark system to rate investments.
  • BUDGETS/ANNUAL PLANNING
  • Contributes to the building of the annual account plans for both volume and spend.
  • Effectively manages and delivers the volume and spend plans annuals.
  • Constructs annual Customer Marketing Agreements with account base.
  • BUSINESS ANALYSIS
  • Evaluates ROI with regards distribution/visibility agreements and communicates key learning’s to team.
  • Drives post-promotion, distribution gaps and equipment audits/results with our Field Teams.
  • Regular analysis of Nielsen data, customer specific off-take data and internal sales data of account base.
  • MARKET EXECUTION
  • Attends cell meetings to listen to local market needs.
  • Organizes account meetings that focus on sales strategies, best practices and category management.
  • Conducts in-store audits with key business personnel.
  • Attends national NAM business and training meetings.

FAQs

What is the primary objective of the National Account Manager position?

The primary objective is to drive Red Bull’s sales strategy through a specific group of national customers, managing relationships, sales results, and trade spend budgets.

What qualifications are required for the National Account Manager role?

Candidates should have 3+ years of Sales Management and Key Account experience, be fully fluent in both French and English, and have a thorough understanding of the retail landscape in Canada. A Bachelor's Degree is preferred.

Is travel required for this position?

Yes, the role requires travel to meet with customers and distribution partners, as well as occasional work in the Toronto head office.

What skills are deemed essential for success in this role?

Strong analytical skills, strategic thinking, attention to detail, solid communication and presentation skills, and proficiency in Microsoft Excel and PowerPoint are essential.

What type of accounts will the National Account Manager be responsible for?

The National Account Manager will manage national Off Premise key accounts and develop productive business relationships with senior management of these chain accounts.

Are there any particular experiences that are considered an asset for this role?

DSD (Direct Store Delivery) experience and category management experience are considered assets.

How does the National Account Manager contribute to business analysis?

The National Account Manager evaluates ROI regarding distribution and visibility agreements, drives post-promotion audits with field teams, and conducts regular analysis of sales and market data.

What are the key responsibilities associated with managing national account budgets?

The key responsibilities include contributing to annual account plans, effectively managing volume and spend plans, and constructing annual Customer Marketing Agreements with the account base.

How does Red Bull Canada support diversity in its hiring process?

Red Bull Canada is an equal opportunities employer and makes recruitment decisions based on experience and skills, welcoming applications from all members of society irrespective of age, sex, disability, sexual orientation, race, or religion.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.