FAQs
What is the primary responsibility of the O&O Sports Marketing Manager?
The primary responsibility is to drive acquisition, engagement, and retention for Sports on Prime Video through owned and operated marketing channels, including launching new sport properties and executing campaigns to support their growth.
What experience is required for this position?
The position requires 4+ years of professional non-internship marketing experience, experience using data and metrics to drive improvements, and proficiency with Excel or Tableau, among other skills.
Is prior experience in sports marketing necessary for this role?
While not explicitly required, a passion for sports is a plus and may be beneficial in understanding the market and audience.
What kind of marketing channels will the O&O Sports Marketing Manager be working with?
The manager will work with various owned and operated channels, including the Prime Video Storefront, email marketing, and Amazon retail.
Will the role involve collaboration with other teams?
Yes, the role involves collaborating with cross-functional teams and country teams to manage the sports calendar and campaign execution.
What is emphasized regarding measuring campaign success?
The position emphasizes defining success metrics, measurement methods, and reporting processes for merchandising activities, as well as optimizing campaigns through data analysis and testing.
What kind of work environment does this role operate in?
The work environment is fast-paced and requires flexibility, detail-oriented delivery, and the ability to work effectively under deadlines.
Is experience in multi-territory campaign management required?
Yes, experience in multi-territory campaign management is preferred for this position.
Are there opportunities for process improvement in this role?
Yes, the role involves identifying opportunities for process efficiency and automation, which includes working cross-functionally to implement improvements.
What regions does the LATCANZ Central Marketing Team support?
The LATCANZ Central Marketing Team supports Australia, Canada, New Zealand, Brazil, Mexico, Colombia, Chile, Argentina, Peru, and the remainder of Latin America.