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Paid Media Marketing Manager (Content), Amazon Music

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Amazon

1mo ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • New York

AI generated summary

  • You need 4+ years in ROI-focused digital marketing, advanced Excel skills, strong analytical abilities, experience with large budgets, and knowledge of paid media channels in tech/entertainment.
  • You will drive paid advertising for customer acquisition, manage A/B testing, analyze performance, establish reporting processes, and collaborate with various teams on time-sensitive projects.

Requirements

  • The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through Paid Media channels.
  • Excellent time management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
  • Exceptional analytical skills with a strong bias towards decision making based on data.
  • Advanced Excel user able to use it to analyze, extract insights and present recommendations.
  • The ability to make things happen quickly with large, less nimble partners and/or teams.
  • Superior verbal and written communications skills with attention to detail. Ability to take, drive and/or influence strategic decisions.
  • 4+ years of professional non-internship marketing experience
  • 4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
  • BA/BS, MBA or equivalent work experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to measure impact, determine improvements, present progress to goal to senior leadership
  • Experience managing multi-million dollar paid media budgets
  • Experience building, executing and scaling marketing programs across multiple international markets
  • 3+ years of performance marketing experience for consumer technology product or service
  • Experience in the entertainment, media industry and/or subscription business
  • Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels WW (Meta, Pinterest, Snap, Reddit etc.)
  • Advanced Microsoft Excel skills, including the ability to work with large data sets
  • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
  • High attention to detail, across both business and technical domains

Responsibilities

  • Drive paid advertising initiatives via Display, App Marketing and Paid Social channels to drive WW customer acquisition for Amazon Music.
  • Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition.
  • Continuous A/B testing in paid media channels for Audiobooks, including creative imagery, messaging and CTAs.
  • Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
  • Collaborate closely with technical, business, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.
  • Additional experience with Audio Ads, Online Video, Premium Display channels is a plus.

FAQs

What is the primary focus of the Paid Media Marketing Manager role at Amazon Music?

The primary focus of this role is to drive worldwide customer acquisition through digital and programmatic channels, specifically related to various content types, including audiobooks.

What qualifications are required for this position?

Candidates must have 4+ years of professional non-internship marketing experience, 4+ years of ROI-focused digital marketing experience, and a BA/BS, MBA, or equivalent work experience, among other qualifications.

What type of marketing channels will I be working with in this role?

You will be managing initiatives across Display, App Marketing, and Paid Social channels to drive global customer acquisition for Amazon Music.

Is experience in the entertainment industry preferred for this position?

Yes, experience in the entertainment or media industry, as well as experience with subscription businesses, is preferred.

What tools and platforms should I be familiar with for this role?

Familiarity with tools such as Google Demand Gen, YouTube, DV360, Amazon Display Ads, and various social media channels like Meta, Pinterest, Snap, and Reddit is beneficial.

What analytical skills are necessary for this role?

Exceptional analytical and quantitative skills are necessary, with a strong emphasis on data-driven decision-making and the ability to measure, test, learn, and iterate marketing strategies.

Will I have the opportunity to manage large budgets in this role?

Yes, prior experience managing multi-million dollar paid media budgets is required.

What are the benefits provided with this position?

Amazon offers a full range of medical, financial, and other benefits, in addition to a comprehensive total compensation package that may include equity and sign-on payments.

Is there potential for international collaboration in this role?

Yes, there is a requirement to collaborate with multiple international stakeholders and work on marketing programs across various international markets.

How does Amazon support employees with disabilities during the hiring process?

Amazon provides accommodations and adjustments during the application and hiring process for candidates with disabilities, including support for the interview or onboarding process.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.