Logo of Huzzle

Partner Marketing Lead, EMEA

image

Stripe

9d ago

  • Job
    Full-time
    Senior (5-8 years) - Expert / Leadership (9+ years)
  • Marketing
  • £95K - £142.6K
  • Dublin
    London

AI generated summary

  • You need 8-10+ years in B2B marketing, 3+ managing partner teams, tech partner experience, and ability to shape joint messaging and ROI. Fluency in French or German is a plus.
  • You will lead partner marketing efforts in EMEA, defining strategies, driving adoption of programs, optimizing market development funds, aligning with global initiatives, and collaborating with regional marketers.

Requirements

  • 8-10+ years of relevant B2B marketing experience
  • 3+ years of experience managing partner marketing teams
  • Experience working closely with technology partners and/or consulting partners, to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes
  • Experience working with a global function based in a different region
  • Proven ability to influence and guide the partner’s marketing leadership team to align on objectives and deliver against joint marketing priorities and plans
  • Experience shaping joint messaging with partners
  • Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
  • Deep understanding of the user journey through a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
  • Preferred Qualifications:
  • Experience at a highly dynamic, high-growth tech company
  • Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
  • Fluency in second language (French or German)

Responsibilities

  • Work closely with the regional GTM Partnerships, Sales and Marketing team to build a go-to-market strategy for our Services, Technology and Platform partners in EMEA
  • Define priorities, investment model, scaling mechanisms and success metrics for our marketing efforts with our partners in EMEA
  • Drive adoption of scalable marketing and enablement programs locally, and influence the global partner marketing roadmap to serve local partners
  • Administer and optimize market development funds with each partner
  • Align and work closely with Global Partner marketers to extend and land global initiatives in EMEA
  • Collaborate closely with our regional marketers to ensure partners are represented in local GTM initiatives

FAQs

What are the main responsibilities of the Partner Marketing Lead, EMEA?

The main responsibilities include defining the partner marketing investment model and strategy for EMEA, building joint marketing plans with strategic partners, executing co-marketing campaigns and programs, and helping partners grow their business with Stripe.

What qualities are you looking for in a candidate for this role?

We are looking for someone who is experienced, creative, results-oriented, and able to set and execute partner marketing strategies. The ideal candidate should also have strong communication skills, be able to work collaboratively with partners, and have a deep understanding of the EMEA market.

What opportunities are there for growth and development in this role?

The Partner Marketing Lead, EMEA will have the opportunity to build out the strategy and growth plan for the partner marketing function locally, as well as influence global partner marketing priorities. This role offers the chance to make a significant impact on the company's partner marketing efforts in the region.

How will the success of the Partner Marketing Lead be measured?

Success will be measured by the ability to drive customer acquisition and activation through co-marketing campaigns, as well as supporting partners in growing their business with Stripe. The Partner Marketing Lead will also be evaluated on their ability to effectively define and execute partner marketing strategies in EMEA.

Help increase the GDP of the internet.

Technology
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.