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Parts Wholesale Marketing Analyst

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Data
  • Pretoria

AI generated summary

  • You must have automotive parts experience, strong analytical skills, proficiency in Excel and PowerPoint, a Bachelor's degree, 5+ years in sales/marketing, and a valid driver’s license.
  • You will analyze data to drive revenue, conduct market research, develop customer strategies, manage campaigns and incentives, track KPIs, optimize marketing, monitor competitors, and prepare reports.

Requirements

  • Demonstrate a solid understanding of automotive and aftermarket business and parts sales in a dealership environment.
  • Excellent analytical skills and the ability to do detailed root-cause analysis.
  • Work independently and take own initiative.
  • Knowledge on various IT systems & processes on data gathering.
  • Strong analytical skills (Using MS Excel, Alteryx, Qlikview,)
  • Excellent presentation skills (MS PowerPoint) / Storyboard narration etc
  • Awareness of new reporting and analytical tools.
  • Exposure and knowledge on OEM / Dealer operations.
  • Data interpretation and capability in making working level actions.
  • Have a can do, find a way attitude and a strong emotional resilience.
  • Relationship building – to connect with key business partners and establish collaborative partnerships.
  • Communication skills and report writing.
  • Team leading Skills.
  • Planning and Organizing Skills.
  • Computer Skills. Excel, Word, and PowerPoint.
  • Proven time management skills with the ability to prioritize workload to meet deadlines.
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • 5+ years of experience in business development, sales, or marketing within the automotive parts industry.
  • Proven track record of success in achieving sales targets and expanding market share.
  • Strong analytical skills, with experience in forecasting, budgeting, and financial analysis.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). CRM software experience (e.g., Dealer View & UDB) is highly desirable.
  • Occasional travel across the dealer network, Ford B2B customers will be required, therefore a valid driver’s license is necessary.

Responsibilities

  • Support & contribute on the revenue and profit objectives with data analysis
  • Conduct market analysis, identify growth opportunities, competitor activities, & develop effective strategies to expand market share and revenue.
  • Develop and identify target customer segmentation strategies.
  • Campaign planning to reach target audiences. This includes setting campaign goals, budgeting, and tracking key performance indicators (KPIs).
  • Design, implement, and manage incentive programs for both dealers and trade club customers to drive sales and engagement.
  • Track key performance indicators (KPIs) such as revenue growth & new customer acquisition. Prepare regular monthly reports summarizing performance against targets and identifying areas for improvement.
  • Assist in the management of the marketing budget, to achieve objectives.
  • Track, analyze, and report on the performance of wholesale campaigns.
  • Identify areas for improvement and optimize marketing strategies for maximum ROI.
  • Prepare regular reports for management on key marketing metrics and performance.
  • Review and update sales forecasts based on market analysis, customer trends, and sales data.
  • Continuously monitor competitor activities and strategies to identify opportunities and threats.
  • Work closely with the Trade Sales team and Zone Managers to ensure alignment of marketing activities with overall business goals and setup periodic review discussions.
  • Implement competitive pricing strategies that maximize profitability while remaining competitive in the market and collaborate with Pricing Team.
  • Monitor commodity price fluctuations and the impact on product costs.
  • Develop and distribute marketing materials, bulletins, and other communications to dealers and trade club customers to promote new products, services, and incentive programs.

FAQs

What are the primary responsibilities of a Parts Wholesale Marketing Analyst?

The primary responsibilities include conducting market analysis, identifying growth opportunities, developing customer segmentation strategies, planning campaigns, managing incentive programs, tracking key performance indicators (KPIs), assisting in budget management, and preparing reports for management.

What qualifications are required for this position?

A Bachelor's degree in Business Administration, Marketing, or a related field, along with 5+ years of experience in business development, sales, or marketing within the automotive parts industry is required.

Are there any specific technical skills needed for this role?

Yes, candidates should have strong analytical skills, proficiency in Microsoft Office Suite (especially Excel, PowerPoint, and Word), experience with CRM software (e.g., Dealer View & UDB), and familiarity with reporting and analytical tools.

Is travel a requirement for this job?

Yes, occasional travel across the dealer network and to Ford B2B customers will be required, necessitating a valid driver’s license.

What analytical tools should a Parts Wholesale Marketing Analyst be familiar with?

Candidates should be familiar with tools such as MS Excel, Alteryx, Qlikview, and other new reporting and analytical tools.

What skills are essential for successful communication and collaboration in this role?

Excellent communication skills, interpersonal skills for relationship building, presentation abilities, and strong report writing skills are essential for this position.

What is the expected outlook for market analysis and performance monitoring in this role?

The analyst is expected to continuously monitor competitor activities, track the performance of wholesale campaigns, and identify areas for improvement to optimize marketing strategies for maximum ROI.

What qualities should a successful candidate possess?

A successful candidate should have a can-do attitude, emotional resilience, strong planning and organizing skills, proven time management abilities, and the capability to work independently while also leading teams.

How does this position fit within the larger business objectives?

This position supports revenue and profit objectives through data analysis, market research, and the development of effective marketing strategies that align with the overall business goals.

Automotive
Industry
10,001+
Employees
1903
Founded Year

Mission & Purpose

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us. Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.