FAQs
What are the primary responsibilities of a Parts Wholesale Marketing Analyst?
The primary responsibilities include conducting market analysis, identifying growth opportunities, developing customer segmentation strategies, planning campaigns, managing incentive programs, tracking key performance indicators (KPIs), assisting in budget management, and preparing reports for management.
What qualifications are required for this position?
A Bachelor's degree in Business Administration, Marketing, or a related field, along with 5+ years of experience in business development, sales, or marketing within the automotive parts industry is required.
Are there any specific technical skills needed for this role?
Yes, candidates should have strong analytical skills, proficiency in Microsoft Office Suite (especially Excel, PowerPoint, and Word), experience with CRM software (e.g., Dealer View & UDB), and familiarity with reporting and analytical tools.
Is travel a requirement for this job?
Yes, occasional travel across the dealer network and to Ford B2B customers will be required, necessitating a valid driver’s license.
What analytical tools should a Parts Wholesale Marketing Analyst be familiar with?
Candidates should be familiar with tools such as MS Excel, Alteryx, Qlikview, and other new reporting and analytical tools.
What skills are essential for successful communication and collaboration in this role?
Excellent communication skills, interpersonal skills for relationship building, presentation abilities, and strong report writing skills are essential for this position.
What is the expected outlook for market analysis and performance monitoring in this role?
The analyst is expected to continuously monitor competitor activities, track the performance of wholesale campaigns, and identify areas for improvement to optimize marketing strategies for maximum ROI.
What qualities should a successful candidate possess?
A successful candidate should have a can-do attitude, emotional resilience, strong planning and organizing skills, proven time management abilities, and the capability to work independently while also leading teams.
How does this position fit within the larger business objectives?
This position supports revenue and profit objectives through data analysis, market research, and the development of effective marketing strategies that align with the overall business goals.