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Performance Marketing Manger

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Visa

24d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Los Angeles
  • Quick Apply

AI generated summary

  • You need 5+ years in B2B growth marketing, strong analytical and writing skills, proficiency in MAPs and CRM, and excellent communication abilities. Fintech experience is a plus.
  • You will develop B2B growth strategies, lead demand generation campaigns, optimize performance using data, engage customers throughout their journey, collaborate with sales, and report on campaign impact.

Requirements

  • 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
  • 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
  • Proven working experience in B2B growth marketing, particularly within the financial services, payments, or Fintech industry.
  • Demonstrable experience in creating and executing successful demand generation and lead generation campaigns.
  • Strong analytical skills with experience in user segmentation, conversion rate optimization and funnel analysis.
  • Strong writing skills and understanding of how to write in both marketing and sales tones.
  • Proficient in using Marketing Automation Platforms (MAPs)
  • Working knowledge of Customer Relationship Management (CRM) platforms and its appropriate marketing applications.
  • Up-to-date with the latest trends and best practices in growth marketing and measurement.
  • Strong communications, influencing, and collaboration skills (written, translating messages into graphic concepts, verbal)

Responsibilities

  • Develop and implement B2B growth strategies focused on customer acquisition, lead generation and demand creation.
  • Ideate, establish, and lead demand generation campaigns that leverage marketing channels such as SEO/SEM, PPC, content marketing, social media, email marketing, nurture, and display and programmatic advertising components.
  • Manage a data-driven approach to optimize marketing campaigns, funnel performance, and customer segmentation to drive strong campaign performance to support the organization’s revenue targets.
  • Implement lifecycle strategies to engage customers at each phase of the customer journey, from awareness and acquisition to retention and loyalty.
  • Maintain a feedback loop and work closely with sales and client facing teams to monitor performance and pivot collaboratively.
  • Arm Sales with buying stage-relevant tools, training, and messaging necessary to successfully advance the sale from stage to stage.
  • Measure and report performance of all campaign components and assess against goals (ROI and KPIs).
  • Utilize strong analytical skills to evaluate marketing's impact on the end-to-end customer experience across multiple channels and customer touchpoints.
  • Build and present strategy decks to communicate details, expected results, and ROI associated with campaigns to executives.

FAQs

What is the primary responsibility of the Performance Marketing Manager at Visa?

The primary responsibility is to drive customer acquisition, lead generation, and demand creation strategies, focusing on B2B growth marketing principles.

What kind of marketing channels will the Performance Marketing Manager utilize?

The Manager will utilize various marketing channels including SEO/SEM, PPC, content marketing, social media, email marketing, nurture campaigns, and display and programmatic advertising.

Is this position fully remote?

No, this is a hybrid position where employees are expected to work from the office 2-3 set days a week.

What qualifications are required for this position?

A minimum of 5 years of relevant work experience with a Bachelor's Degree, or 2 years with an Advanced degree, or 0 years with a PhD is required.

What skills are preferred for candidates applying for this role?

Preferred skills include proven experience in B2B growth marketing, strong analytical skills, writing skills for marketing and sales, and proficiency in Marketing Automation Platforms.

Will the Performance Marketing Manager be expected to travel?

Yes, travel is required 5-10% of the time.

What kind of benefits does Visa offer for this position?

The benefits package may include Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and a Wellness Program.

What is the estimated salary range for this position?

The estimated salary range for this position is between $119,100.00 and $172,600.00 USD per year, which may also include potential sales incentive payments.

How is the role of Performance Marketing Manager expected to contribute to the company’s revenue?

The role is expected to develop and execute demand generation campaigns that drive strong campaign performance, supporting the organization’s revenue targets.

What analytical skills are important for this position?

Strong analytical skills in user segmentation, conversion rate optimization, and funnel analysis are important for the Performance Marketing Manager.

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Visa

Technology
Industry
10,001+
Employees
1958
Founded Year

Mission & Purpose

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.