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Product Brand Manager

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L'Oréal

21d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You should be organized, creative, proactive, and team-oriented, with a focus on accuracy and ROI. Embrace diversity, learn from failure, and strive for growth and success.
  • You will drive brand strategy, manage product execution, plan media campaigns, collaborate with teams, analyze market insights, and track performance metrics to achieve business goals.

Requirements

  • Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
  • Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
  • Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
  • Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.
  • Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.
  • Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.
  • Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
  • Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
  • Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
  • You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.

Responsibilities

  • Be responsible for the brand direction & execution in market with responsibility for ensuring our campaign plans are successfully delivered in line with both the brand strategic directive and the UK market, consumer & retailer needs.
  • Be responsible for all aspects of product: ensuring that our product range, L&S compliance and go to market execution from a brand point of view is ideally fit for purpose in market to drive market share growth & consumer acquisition in our mission to democratise beauty for all.
  • Own media planning and delivery to maximise full funnel impact, working closely with the BBL to define the right media strategy by working closely with our media, creative and production agencies to design, develop and deliver the most effective media & advocacy campaign plans to meet our business goals.
  • Work closely with the rest of the marketing team in the UK to deliver the business and brand objectives and work collaboratively with the DMI & Zone teams to ensure European and Global alignment.
  • Have exposure to the international brand development teams with the opportunity to contribute to new projects, launches & campaign development, championing the needs & perspectives of the UK market.
  • Be very closely linked with the commercial team, finance and supply chain & be expected to lead conversations & processes to drive brand performance.
  • Be the champion of insight driven decision making through close collaboration with BDT to build market driven & competitive plans and CMI to ensure we are always putting the consumer at the heart of our decision making.
  • Embrace a new marketing model with digital transformation at the heart and continuously upskill yourself through self-learning, training and partner support in your specialist owned areas (media / product management).
  • Be expected to develop and drive your brand strategy, guiding, supporting and galvanizing your colleagues in the Marketing 3:0 wheel and colleagues outside of the category team to support you in delivering on your plans.
  • Accurately track brand, media and competitive performance vs financial (%MS, GM%, REX, ROAS) and brand (sentiment, SOV, resonance) objectives. You will have considerable input in establishing associated brand budgets and financial goals.

FAQs

What are the primary responsibilities of a Product Brand Manager at L'Oréal?

The primary responsibilities include driving brand direction and campaign execution, ensuring product compliance and market fit, owning media planning, collaborating with the marketing team and international brand teams, and utilizing insights for decision-making.

Is experience in digital marketing important for this role?

Yes, embracing a new marketing model with digital transformation at the heart is crucial, and candidates are expected to continuously upskill in digital marketing.

What qualities does L'Oréal look for in a Product Brand Manager?

L'Oréal seeks organized, measured, accurate, entrepreneurial, creative, proactive, team-oriented, human, and ambitious individuals who celebrate diversity and remain true to themselves.

What support and development opportunities does L'Oréal offer for this position?

L'Oréal provides comprehensive support including top-notch leadership programs, monthly expert talks, and access to resources to help employees master their roles and build skills.

What benefits can I expect working as a Product Brand Manager at L'Oréal?

Benefits include a competitive package with perks such as discounts on L'Oréal brands, private medical and dental insurance, enhanced family leave, up to 4 weeks of paid fertility leave, and financial planning assistance.

Does L'Oréal prioritize diversity and inclusion in its hiring process?

Yes, L'Oréal is committed to creating a diverse, equitable, and inclusive environment, welcoming differences in backgrounds, experiences, and perspectives.

Will I collaborate with teams outside of the marketing team?

Yes, you will work closely with the commercial team, finance, supply chain, and other departments to drive brand performance and align with business goals.

How does L'Oréal track the success of its campaigns?

L'Oréal tracks brand, media, and competitive performance against financial and brand objectives to measure effectiveness and show ROI for campaigns and initiatives.

What is the company's mission regarding beauty?

L'Oréal's mission is to democratize beauty, making it accessible to all while remaining committed to sustainability and inclusion.

Is prior experience in brand management required for this position?

While specific prior experience may enhance your application, L'Oréal values a range of backgrounds and experiences, particularly those that demonstrate the ability to drive brand growth and innovation.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.