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Product Manager - Consumer Products Division

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  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Milan

Requirements

  • 3/5 years' working experience in marketing
  • Degree or Master's degree in Economics / Marketing / Management Engineering
  • Excellent level of Italian and English
  • Familiarity with digital and trade marketing dynamics
  • Excellent communication / interpersonal skills

Responsibilities

  • implementation of consumer launches and animations
  • analysis of consumer trends and competitive analysis
  • brand performance analysis and forecasting
  • development and definition of media communication strategies (media mix, definition of media plans, communication adaptation, etc.)
  • creation of merchandising materials for promotion and enhancement at the point of sale, in collaboration with external agencies
  • communication interface with the sales force (new launches, promotional activities) and distribution partners (ad hoc mktg plans)

FAQs

What is the primary role of the Product Manager in the Consumer Products Division at L'Oréal?

The primary role of the Product Manager is to develop the market share of a specific product within the brand portfolio, ensuring that budget objectives are met while maintaining the brand's positioning.

What qualifications are required for this position?

Candidates should have 3-5 years of working experience in marketing and hold a Degree or Master's degree in Economics, Marketing, or Management Engineering.

What languages do candidates need to be proficient in?

Candidates must have an excellent level of both Italian and English.

Is familiarity with digital marketing important for this role?

Yes, familiarity with digital and trade marketing dynamics is an important requirement for this position.

What key activities will the Product Manager be responsible for?

Key activities include launching consumer products, analyzing consumer trends, forecasting brand performance, developing media communication strategies, creating merchandising materials, and acting as a communication interface with sales and distribution partners.

What kind of work environment does L'Oréal promote?

L'Oréal promotes an interconnected work environment that encourages innovation and collaboration across various métiers, fostering growth and expertise.

Is experience in competitive analysis important for this role?

Yes, the ability to conduct competitive analysis is an important aspect of the Product Manager's responsibilities.

What kind of interpersonal skills are needed for this position?

Excellent communication and interpersonal skills are essential for effectively collaborating with internal teams and external partners.

Are there opportunities for growth within L'Oréal for this position?

Yes, there are endless career possibilities and opportunities for growth within L'Oréal, as the company supports personal development and professional advancement.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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