Product Manager Digital

Bayer

Aug 28

Applications are closed

Job
Full-time
Senior Level
Marketing
Mississauga

Requirements

- Bachelor’s (Master's preferred) degree in Business / Science or related field
- 5 years work experience, with at least 2 years of dedicated digital marketing experience, either in-house or with an agency
- Knowledge of Regulatory requirements for content development in Pharma in Canada (PAAB & ASC)
- Ability to work in cross functional teams
- Understanding of customer-centric experience design approaches and methodologies, including design thinking, usability testing, customer co-creation, A/B and multivariate testing, and prototyping
- Familiarity with experience design tools and technologies (e.g. Sketch, InVision, Adobe, Miro, etc.)
- Skilled relationship-builder and cross-functional collaborator with proven leadership and teamwork abilities, able to manage priorities and drive results across a broad set of internal and external stakeholders
- Strong written and verbal communication skills, including proven ability to communicate with technical and non-technical audiences alike
- Excellent attention to detail, project management skills, sense of urgency, and ability to navigate ambiguous situations
- Experience with DTC, google analytics and media buy an asset
- Pharma/biotech experience is preferred, either in-house or via agency
- Leadership Capabilities: Visionary, Architect, Catalyst, Coach (VACC). Demonstrated capacity to foster unity and build inclusivity within a diverse team, ensuring active contributions from all members.

Responsibilities

Plan with the Digital Head the launch of iMCM initiatives from planning to execution for product & customer squads.
Implement new digital channels and champion CX and UX solutions for the organization.
Streamline, optimize and coordinate multi-media content development process.
Evolve modular content strategy to a practical approach of content adaptation, speeding up content development in Canada with knowledge of PAAB, IMC, Direct to Consumer (DTC) and Heath Canada regulations.
Set standards and best practices for creation, production and delivery of content to HCPs, patients & DTC.
Share best practices internally and support the development of digital marketing and content skills among internal stakeholders (IMCM, Product & Customer Squads, Field. Consumer Health for media buy and DTC).
Continuously evaluate both HCP & DTC content and channel performance and recommend appropriate actions.
Apply multi-industry best practices to content development and deployment.
Along with the Digital Head, be the local interface with Global Content Strategy Team and make sure Canada's needs are represented in future developments.
Foster a content mindset: champion integrated approaches to content processes, digital production and related product and field activities.
Partner with Digital Head, Omnichannel Managers, Product & Customer Squads, Field Data Science & Advanced Analytics (DS&AA), and other cross-functional stakeholders to improve the customer experience (CX) through stronger understanding of customer needs and better design of digital experiences, content, and solutions.

FAQs

What is the job title for this position?

The job title is Product Manager Digital.

What division is this position under?

This position is under Bayer Inc.’s Pharmaceutical division.

Is this a permanent position?

Yes, this is a permanent position.

Who will the Product Manager Digital report to?

The Product Manager Digital will report to the Head of Product and Operations.

What are the key responsibilities of the Product Manager Digital?

Key responsibilities include planning and executing digital initiatives, implementing new digital channels, evolving content strategies, optimizing content development processes, and collaborating with cross-functional teams.

What is the required educational background for this role?

A Bachelor's degree is required, with a Master's degree preferred in Business, Science, or a related field.

How much work experience is expected for applicants?

Applicants should have at least 5 years of work experience, including at least 2 years dedicated to digital marketing.

Are there specific regulatory requirements knowledge needed for this role?

Yes, knowledge of regulatory requirements for content development in Pharma in Canada (PAAB & ASC) is required.

What skills are important for a successful candidate?

Important skills include customer-centric design methodologies, experience with design tools, strong communication abilities, project management skills, and the ability to work cross-functionally.

Is experience in pharmaceuticals or biotech preferred?

Yes, experience in pharmaceuticals or biotech, either in-house or via agency, is preferred.

What kind of work environment does Bayer offer?

Bayer offers a flexible hybrid working environment.

What are some benefits of working at Bayer?

Benefits include competitive compensation, a collaborative culture, career development opportunities, and work-life flexibility programs.

Is there a deadline for applications?

Yes, the application deadline is September 13, 2024.

Does Bayer encourage applications from individuals with disabilities?

Yes, Bayer welcomes and encourages applications from people with disabilities and provides accommodations as needed.

Bayer

Science for a better life

Science & Healthcare

Industry

10,001+

Employees

1863

Founded Year

Mission & Purpose

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life. At the same time, we aim to create value through innovation, growth and high earning power. Our products help address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources. In line with our mission “Bayer: Science For A Better Life,” we aim to improve people’s quality of life by preventing, alleviating or curing diseases. We also help provide an adequate supply of high-quality food, feed and renewable plant-based raw materials. For these endeavors, we focus on developing and successfully commercializing innovative products and solutions based on scientific knowledge.