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Product Marketer

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Seatfrog

9d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Liverpool

AI generated summary

  • You need 5+ years in app-based product marketing for B2C, some B2B; collaborate with engineering, understand marketing-tech-product intersections, and use analytics tools like Tableau and Google Analytics.
  • You’ll analyze market dynamics, craft compelling messaging, coordinate product launches, align teams, create enablement materials, drive adoption, and support B2B and B2C strategies.

Requirements

  • 5+ Years in Product Marketing
  • App based Product Marketing
  • Consumer brands in B2C
  • Some B2B would be ideal
  • Collaborating with Engineering and Product to enhance and deploy new features
  • Experience in a startup or scale up
  • A deep understanding of the way Marketing, Technology, and Product intersect
  • Strong experience of using analytics and reporting suites such as Tableau, Google analytics, Firebase

Responsibilities

  • Develop deep knowledge of passenger, partners and market dynamics
  • Conduct competitive analysis across direct competitors, alternative travel options, and emerging tech players
  • Map customer journeys and personas to identify friction points and optimisations
  • Craft clear, compelling positioning that reflects the product’s USP
  • Ensure consistent storytelling across marketing, product, and sales materials
  • Test and iterate messaging based on segments, feedback, and performance
  • Plan and execute product launches from new features to major platform updates
  • Align cross-functional teams — coordinate product, sales, design, marketing, and CS around GTM plans
  • Set launch goals including adoption, conversion, engagement and evaluation
  • Create enablement materials
  • Drive product adoption through education campaigns, onboarding flows, and lifecycle marketing
  • Work with the growth manager to optimise activation points
  • Partner with UX to turn feedback into product opportunities
  • Spot upsell/cross-sell opportunities across travel journeys
  • Build sales collateral — pitch decks, one-pagers, case studies
  • Train teams on product features, benefits, and positioning
  • Support B2B and B2C messaging needs, including for train operators & other partners
  • Collaborate with Commercial on partnership GTM strategies

FAQs

Do we support remote work?

Yes, we welcome applications from across the UK and have a flexible approach to where our team works, allowing for remote-first arrangements.

What is the salary range for this position?

The salary band for this role is £50-60k.

What experience is required for the Product Marketer role?

We are looking for candidates with 5+ years in product marketing, particularly with app-based product marketing, and experience in both B2C and ideally some B2B.

What does the team structure look like?

You will join an established Marketing Team that includes a Social Media Manager, 2 CRM Managers, a Growth Manager, and a Marketing Creative, reporting to Carolyn, our Marketing Lead.

What are the core responsibilities of the Product Marketer?

Core responsibilities include developing market knowledge, conducting competitive analysis, crafting product positioning, executing product launches, and driving product adoption through various marketing strategies.

What kind of culture can I expect at Seatfrog?

Seatfrog fosters an outstanding team culture that emphasizes collaboration and problem-solving to achieve the best results.

Are there any specific tools or analytics experience required?

Strong experience with analytics and reporting tools such as Tableau, Google Analytics, and Firebase is preferred.

What are the benefits offered to employees?

Benefits include a private healthcare plan, gym discounts, salary sacrifice childcare benefit, enhanced parental leave, an electric car leasing scheme, and engaging monthly team days.

What does the interview process look like?

The interview process includes a 30-minute screener with a Talent + People Partner, a take-home task, a 60-minute technical interview with the Marketing Lead and Head of Product, and a 30-minute culture interview with the CEO and Head of People.

Is there a focus on diversity and inclusion at Seatfrog?

Yes, we consider diversity a strength and aim for an inclusive environment. Applications are evaluated on their merits without regard to race, age, gender, religion, sexual orientation, disability status, or anything else.

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Technology
Industry
201-500
Employees
2016
Founded Year

Mission & Purpose

The only app you can buy train tickets, upgrade to 1st class, change train times and much more. Join over 1 million customers who have saved £43 million with the app that's made for the world you live in. We're on a mission to build a better future for Rail and its billions of passengers, for good.