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Product Marketing Manager

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Chime

6d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • San Francisco
  • Quick Apply

AI generated summary

  • You need a BS/BA, 5+ years in product/marketing campaigns, experience in consumer finance/tech, strong multitasking, data-driven results, creativity, excellent communication, and scaling processes.
  • You will lead marketing campaigns, define audiences and messaging, collaborate with teams for insights, influence product strategy, and take a data-driven approach while mentoring cross-functional teams.

Requirements

  • BS/BA or equivalent experience in Business, Marketing, or related field
  • Minimum of 5+ years leading end-to-end product and performance-driven marketing campaigns
  • Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile
  • Ability to lead multiple projects simultaneously with competing priorities and deadlines
  • Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members
  • Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base
  • Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level
  • A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
  • Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs

Responsibilities

  • Lead comprehensive marketing campaigns for new and existing products and experiences, including: audience definition, product positioning and messaging, launch, and optimization.
  • Partner closely with Marketing Insights and User Research teams to understand members’ needs and the broader competitive landscape.
  • Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration.
  • Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics.
  • Coach and mentor across cross-functional team to support delivery of projects.

FAQs

Do we support remote work?

Yes, we do remote work but in a hybrid format that combines in-office days and team events depending on your location.

What is the salary range for the Product Marketing Manager position?

The base salary offered for this role ranges from $144,500 to $180,600, depending on location, skills, qualifications, and experience.

What qualifications are needed for this role?

A BS/BA or equivalent experience in Business, Marketing, or a related field is required, along with a minimum of 5+ years leading end-to-end product and performance-driven marketing campaigns.

Is experience in consumer finance or technology required?

Yes, experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile, is preferred.

How many projects will I be expected to lead simultaneously?

You will need to be able to lead multiple projects simultaneously with competing priorities and deadlines.

Will I need to work cross-functionally?

Yes, you will work closely with other teams such as Marketing Insights, User Research, Product, Design, and more.

What kind of benefits does Chime offer?

Chime offers competitive medical, dental, vision, life, and disability benefits, as well as a 401k match, generous vacation policy, wellness stipend, and various parental leave options.

Is there an opportunity for bonuses in this role?

Yes, full-time employees, including those in this role, are eligible for a bonus.

How does Chime support community involvement?

Chime provides 1% of your time off to support local community organizations of your choice.

What is the company culture like at Chime?

Chime promotes a culture that encourages boldness, creativity, diversity of ideas, collaboration, and accountability, with a strong commitment to helping members achieve financial progress.

Does Chime have diversity and inclusion initiatives?

Yes, Chime values a diverse team and inclusive environment and actively seeks individuals of varying strengths and backgrounds to better serve its members.

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Chime

Helping everyday people achieve financial peace of mind, together.

Finance
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

Chime was created with the mission to make financial peace of mind a reality for millions of everyday people. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value. How does Chime work? We partner with regional banks to design member-first financial products. This creates a more competitive market with better, lower-cost options for everyday Americans who aren’t being served well by traditional banks. We offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more! We help drive innovation, inclusion, and access across the industry with one of the most experienced leadership teams in fintech guiding us along the way. We were recently valued at over $25.5B and we’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and others. Working at Chime means keeping our values in mind, putting our members first, and striving for long-term growth and success. To that end, we’re building an inclusive workplace where all perspectives and experiences are welcome on our team and creating an environment where every Chimer can thrive. If you’re passionate about applying technology to the challenge of making financial health a reality for everyone, Chime in–we want to hear from you! 💚 *Chime is a financial technology company, not a bank. Banking services provided by, and debit card issued by, The Bancorp Bank or Stride Bank, N.A.; Members FDIC.