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Product Marketing Manager

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Canonical

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Berlin

AI generated summary

  • You should have experience in product marketing for enterprise software, strong storytelling skills, a data-driven mindset, and a passion for technology and open source. Excellent communication is key.
  • You will develop GTM strategies, lead content planning, execute marketing campaigns, launch products, conduct competitive analysis, support customer engagement, and organize global events.

Requirements

  • Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
  • A passion for technology and open source—you get excited about innovation, software, and community-driven development.
  • Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
  • Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
  • Comfort working cross-functionally with product, sales, partners, and marketing teams.
  • Data-driven mindset, using insights to refine strategies and improve performance.
  • Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
  • Excellent communication skills, both written and verbal.

Responsibilities

  • Develop and execute go-to-market (GTM) strategies for a range of products.
  • Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
  • Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
  • Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
  • Launch new products and features, leading cross-functional teams to drive awareness and adoption.
  • Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
  • Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
  • Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

FAQs

Do we support remote work?

Yes, we support remote work in a fully remote, high-performance environment across EMEA.

What is the main responsibility of the Product Marketing Manager?

The main responsibility of the Product Marketing Manager is to develop and execute go-to-market (GTM) strategies for key products, shaping messaging and positioning that appeals to both developers and enterprise buyers.

What qualifications are necessary for this role?

The successful candidate should have experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions, along with strong storytelling skills, a data-driven mindset, and excellent communication skills.

Will I be collaborating with other teams?

Yes, you will be collaborating cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to drive integrated campaigns.

Is prior experience with open-source solutions required?

A passion for open source and experience in related areas like enterprise software or cloud is strongly preferred.

What kind of projects will I be working on?

You will be involved in launching new products, managing marketing campaigns, planning global events, and conducting competitive analysis.

Does Canonical encourage learning and development?

Yes, Canonical offers learning and development opportunities to support continuous improvement and professional growth.

Are there any benefits associated with this position?

Benefits include an annual compensation review, recognition rewards, annual leave, a Priority Pass for travel, and flexible working options.

What type of mindset is valued in a Product Marketing Manager?

A growth mindset is valued, which thrives on experimentation, learning, and continuous improvement.

How does Canonical support diversity in the workplace?

Canonical is committed to ensuring equal employment opportunities for all qualified individuals and believes a diverse workforce enhances its ability to deliver world-class software and services.

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Canonical

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.