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Product Marketing Manager- Dubai

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Snap Inc.

1mo ago

  • Job
    Full-time
    Mid Level
  • Dubai

AI generated summary

  • You need expertise in video ads, the creator economy, brand marketing, and strong analytical, communication, and project management skills. Experience in digital marketing and analytics tools is essential.
  • You will launch advertising products, drive adoption, collaborate with teams, develop marketing strategies, analyze market trends, educate stakeholders, and ensure cross-functional alignment.

Requirements

  • Deep knowledge of the video digital ads competitive landscape, especially for brands looking to increase awareness and consideration.
  • Deep knowledge of the creator economy and opportunities for brands to partner with creators on social media platforms
  • Understanding of marketers needs for brand building in verticals like CPG, Tech, Retail and Entertainment
  • Ability to transform complex and nuanced concepts into simple actionable tasks
  • Excellent verbal and written communication skills, with high attention to detail
  • Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy
  • Strong project management skills with the ability to prioritize and execute go-to-market plans
  • A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
  • Strong public speaking skills and comfortable presenting to large groups
  • Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking.
  • Minimum Qualifications:
  • BS/BA degree or equivalent years of experience
  • 4+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
  • Preferred Qualifications:
  • Experience in product marketing, product management, strategy at a technology or advertising technology company
  • Solid track record in launching products & driving global adoption
  • At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
  • Well versed with Social media ads manager platforms, and digital advertising measurement tools

Responsibilities

  • Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region
  • Represent product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
  • Be a recognized Upper funnel marketing expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
  • Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform.
  • Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly
  • Inspire and educate both internal and external teams on Snapchat’s Brand solutions for advertisers
  • Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership

FAQs

What is the primary focus of the Product Marketing Manager role at Snap Inc. in Dubai?

The primary focus is to lead Go To Market strategies for Snapchat’s brand marketing solutions, particularly for the creator offering.

What qualifications are required for this position?

Candidates must have a BS/BA degree or equivalent years of experience, along with 4+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work.

What types of skills are essential for success in this role?

Essential skills include deep knowledge of digital advertising, familiarity with the creator economy, strong analytical and problem-solving skills, excellent communication capabilities, project management skills, and the ability to work cross-functionally.

How does the Product Marketing Manager collaborate with other teams?

The Product Marketing Manager partners closely with Product Management and Sales teams to launch advertising products, drive adoption, and ensure successful cross-functional alignment on strategies and planning.

Is experience in the tech industry preferred?

Yes, experience in product marketing, product management, or strategy at a technology or advertising technology company is preferred.

Does Snap Inc. promote diversity and inclusion?

Yes, Snap Inc. is proud to be an equal opportunity employer and is committed to creating a diverse workplace where all voices are heard.

What benefits does Snap offer to employees?

Snap offers a range of benefits including paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that allow employees to share in Snap’s long-term success.

What is Snap Inc.’s policy regarding in-office work?

Snap practices a "default together" approach, expecting team members to work in the office 4+ days per week to foster collaboration and reinforce company culture.

Is there any support for employees requiring accommodations due to disabilities?

Yes, Snap encourages individuals with disabilities or special needs to provide information regarding their accommodation requirements.

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Snap Inc.

Snap Inc.

Entertainment & Media
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.