Product Marketing Specialist

Vodafone

Oct 27

Applications are closed

Job
Full-time
Mid & Senior Level
Marketing
London

Requirements

Confident and strong communicator who can influence with ease and can work in a constantly changing environment
Strong organisation skills with ability to manage multiple projects simultaneously
Ability to translate often complex ideas into a language easily understandable by our customers
Strong understanding and experience of the full marketing mix and the principles of brand and customer targeting
Ability to work in a matrix organisation, with experience of managing multiple stakeholders and third parties
An interest in cyber security would be a benefit but is not mandatory
Excellent understanding of Microsoft Office Suite
Marketing / CIM qualification a benefit, but not mandatory
Experience of business marketing

Responsibilities

You will manage a full integrated marketing plan for the products and propositions within your portfolio and roll out across the UK market.
The role will work closely with the wider marketing functions to leverage resource, budget and capability across the different marketing disciplines and functional areas to deliver on the product marketing plan.
You will be accountable for driving top of funnel marketing KPI’s, as well as activity delivering a commercial outcome.
You will live and breathe ROI as a key measurement as to your success.
As a Product Marketing Specialist for the security product community, you will be responsible for the creation and delivery of the following:
Tactical marketing campaigns to drive awareness and consideration of your portfolio’s product and propositions to attract new customers and cross sell to existing ones
Activate collaboration opportunities with third parties to leverage Vodafone Business’s many partnerships to amplify the reach of your portfolio and maximise available marketing funds.
Example partners include: Microsoft, Zscaler, Lookout, Trend Micro etc
Create and activate content, including customer case studies, that will drive a commercial outcome for the portfolio you are aligned to
Collaborate with digital to ensure that .co.uk is an effective hub for your product portfolio and a seamless journey for our business customers
All reporting including ROI delivery from marketing investment
All activities will require working cross-functionally with Brand, Sales, Propositions, Social, PR, GTM, Group, Demand Generation, Data, Digital & Transformation and with external agencies.
Deliver a marketing plan with an optimal mix of content, events, thought leadership and customer stories that position Vodafone Business as the provider of choice for a distinct product portfolio
Drive the delivery of best-in-class marketing campaigns and initiatives that support the growth of your portfolio
Manage key relationships and collaborate cross functionally to champion the marketing plan for your portfolio and leverage resource and budget to support the delivery of this
Set key objectives for the marketing plan and activities, continually measuring their effectiveness and results to drive clear insight and ROI

FAQs

What is the location of the Product Marketing Specialist role?

The role is located in London or Newbury and operates in a hybrid format.

What is the salary structure for the Product Marketing Specialist position?

The position offers an excellent basic salary, plus a bonus and Vodafone benefits.

What are the working hours for this role?

The working hours are full-time, totaling 37.5 hours per week from Monday to Friday.

How many days are employees expected to work in the office?

Employees are expected to come into the office 2-3 days each week, on average around 8 days a month.

What kind of company is Vodafone UK?

Vodafone UK is a global technology communications company focused on innovation, sustainability, and customer loyalty.

What teams will the Product Marketing Specialist collaborate with?

The specialist will collaborate with Brand, Sales, Propositions, Social, PR, GTM, Group, Demand Generation, Data, Digital & Transformation, and external agencies.

Is previous experience in cyber security required for this role?

No, an interest in cyber security is beneficial but not mandatory.

What type of campaigns will the specialist be responsible for?

The specialist will be responsible for tactical marketing campaigns aimed at driving awareness and consideration of the security product portfolio.

What qualifications are preferred for this position?

While a marketing or CIM qualification is beneficial, it is not mandatory. A strong understanding of the full marketing mix is required.

What is the company's stance on diversity and inclusion?

Vodafone UK is committed to driving inclusion for all and creating a workplace that is representative of the communities and customers they serve.

What types of benefits does Vodafone provide?

Vodafone offers an extensive benefits package that includes employee discounts, retail vouchers, pension plans, share schemes, and tailored family benefits.

Are background checks required for this role?

Yes, all offers of employment are subject to background checks, including criminal (DBS) and financial checks.

How does Vodafone support career development?

Vodafone provides top-of-the-range learning and development tools, market-leading parental leave policies, and a Reconnect programme for individuals who have taken a career break.

What should I do if I need adjustments during the recruitment process?

If you require reasonable adjustments or have an accessibility request, you can refer to the Accessibility section of the Vodafone Careers website for guidance.

Vodafone

Together We Can

Telecommunications

Industry

10,001+

Employees

1982

Founded Year

Mission & Purpose

At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play. We believe that, when working together, humanity and technology can find the answers and create a better future for all. Working at Vodafone is all about helping people feel ready to benefit from new technology. We bring the future to even the most remote places, using technology to help families in disaster zones, showing young people that a phone is not just for fun and thinking about technology that doesn’t even exist yet. More than 35 years ago, we made the first-ever mobile phone call, we sent the first SMS in Britain and have been changing the lives of billions of people ever since. Now, we are using smartphones to fight cancer, big data for social good, and we aim to connect over 250 million people to our next generation networks by 2025. We are passionate about building a workplace where you can truly be yourself, share inspiration, embrace new opportunities, thrive and make a real difference to people and our planet. We are known for our technology, but it is humanity that drives us forward. What are you passionate about? #TogetherWeCan