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Public Relations Manager

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Jimmy Choo

Aug 13

  • Job
    Full-time
    Senior Level
  • London
  • Quick Apply

AI generated summary

  • You need a degree, 5+ years in PR with media contacts, strong writing, and leadership skills, plus knowledge of luxury fashion, trends, and proficiency in key software.
  • You will manage media relations, oversee PR coordination, handle press reporting, support events, and maintain budgets while raising brand awareness and communication channels.

Requirements

  • University education
  • 5+ years of PR and media relations experience, media contacts in publications, expert writing and communications skills, management skills. Knowledge of fashion industry and luxury market. Press event execution.
  • Strong creative ability to develop innovative ideas in the luxury fashion sector.
  • Understanding and interest in fashion, culture, art; ability to interpret trends.
  • Strategic thinker with high level of initiative
  • Strong organisational skills and ability to work well under pressure
  • Strong leadership and managerial skills. Proven ability to develop and manage team.
  • Excellent Media contacts beyond the fashion and accessory editors to include publishing, business entertainment.
  • Well connected within the London fashion and social scene
  • Impeccable organizational skills
  • Proficiency using Launchmetrics, word, excel, PowerPoint, illustrator
  • Team builder and good manager

Responsibilities

  • - Develop and maintain a good working contact with UK media (fashion/trend titles/design/lifestyle press for product placement, feature stories, on-line and broadcast media.)
  • - Generate increased editorials and raise brand awareness with DMR benchmarking. Work on product placements, profile features, business features etc. to drive the key brand and seasonal messages forward each season.
  • - Manage and oversee UK Public Relations Coordinator with all press office related admin work such as press sample inventories and coordination, editorial, reports, corporate press books, archiving of seasonal samples, sample sales etc.
  • - Work with Senior Communications Director on all PR sample and gifting orders.
  • - Oversee all press reporting for the region and ensure that editorials are properly accounted for
  • - Coordinate local market press days /launches in the UK, and assist in coordination of global press days and management of global events in the UK
  • - Maintain contacts with outside agencies, industry associations and media representatives to keep informed of current developments in the fashion, press and communications field
  • - Investigate new channels for promoting and communicating the Company’s products
  • - Manage department budget.
  • - Liaise with other departments to insure internal needs are considered.
  • - Communicate all results internally.
  • - Work with EMEA retail to plan events for UK region, provide PR support, event ideas and execution support.
  • - Attend industry events representing the brand.

FAQs

What is the primary purpose of the Public Relations Manager role?

The primary purpose of the Public Relations Manager role is to develop and manage press relations and publicity programs for the company in the United Kingdom and global markets, supporting the overall brand objectives and business goals for Jimmy Choo.

What qualifications are required for this position?

A university education is required, along with 5+ years of PR and media relations experience, media contacts in publications, and strong writing and communication skills.

What skills are essential for a successful candidate?

Essential skills include strategic thinking, strong organizational abilities, leadership and managerial skills, creativity in developing innovative ideas, and proficiency with tools such as Launchmetrics, Word, Excel, PowerPoint, and Illustrator.

What type of experience is preferred for this role?

Preferred experience includes knowledge of the fashion industry and luxury market, press event execution, and solid media relations experience, particularly within fashion and lifestyle publications.

What are some key responsibilities of the Public Relations Manager?

Key responsibilities include developing media contacts, managing PR activities and reporting, coordinating press days and launches, overseeing the PR team, and maintaining communication regarding results internally.

Is the Public Relations Manager expected to attend industry events?

Yes, the Public Relations Manager is expected to attend industry events to represent the brand.

How does this role contribute to brand awareness?

This role contributes to brand awareness by generating editorials, managing product placements, and driving seasonal brand messages through strategic PR activities.

What is the company's stance on diversity and inclusion?

Capri is committed to creating a diverse and inclusive workplace and is an equal opportunity employer, promoting inclusivity regardless of various legally recognized protected bases.

Is there a focus on teamwork in this position?

Yes, teamwork is emphasized, as the Public Relations Manager is expected to manage a team effectively and collaborate with other departments to ensure internal needs are met.

What is the expected working environment for this position?

The expected working environment is fast-paced, requiring the ability to prioritize and manage multiple tasks while maintaining a positive attitude.

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Jimmy Choo

Retail & Consumer Goods
Industry
1001-5000
Employees
1996
Founded Year

Mission & Purpose

Jimmy Choo is a British fashion house, encompassing a complete luxury accessories brand. Founded in London in 1996, Jimmy Choo has evolved from iconic shoes into handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. CEO Hannah Colman and Creative Director Sandra Choi share a vision to nurture one of the world’s most treasured luxury brands. Glamorous, timeless, playful, distinct – Jimmy Choo products represent fine Italian craftsmanship and are unsurpassed for their quality and detail. Jimmy Choo is part of the Capri Holdings Limited fashion luxury group. The world-renowned brand has a global store network encompassing more than 150 stores and is present in the most prestigious department and specialty stores worldwide.