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Regional Market Development Manager, EMEA, Biotech and Pharma

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Thermo Fisher Scientific

18d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Milan

AI generated summary

  • You need a Bachelor’s in Marketing or Biology, experience in biotech/pharma marketing, knowledge of marketing strategies, strong analytical skills, and ability to work collaboratively in a matrixed environment.
  • You will develop market plans, collaborate with teams, create sales tools, drive marketing campaigns, analyze metrics, conduct research, and ensure ROI for marketing activities in the Biotech and Pharma sectors.

Requirements

  • - Bachelor’s degree in Marketing or Biology, Biochemistry or related subject area.
  • - Experience in a marketing role, responsible for product or portfolio marketing, go-to market strategy & execution.
  • - Experience in biotech or pharma industry preferred.
  • - Experience with and/or knowledge of the following proficiencies: 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies and marketing program development and execution.
  • - Ability to prioritise.
  • - Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross divisional and cross group networks.
  • - Collaborative approach to developing and sharing strategy, tactics, and analytics. A strong record of building alignment in cross-functional teams.
  • - Demonstrates creativity and problem-solving ability, strong analytical and execution skills.
  • - Plan, monitor and manage budgets, schedules and performance requirements for the assigned business unit(s) and project(s).
  • - Travel is required (~25% travel), including international.
  • - Demonstrates the 4I’s: Innovation, Integrity, Intensity, and Involvement.

Responsibilities

  • - Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers, crafting or applying competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth.
  • - Develop sales enablement tools and customer facing materials in collaboration with global marketing, marketing operations and commercial teams.
  • - Closely collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments.
  • - Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.
  • - Be the BID EMEA driver in broader regional and global marketing teams to influence the activities and optimally deploy in BID EMEA.
  • - Drive messaging and tools that communicate the value proposition directly to Biotech and Pharma customers through marketing campaigns, distributors, and events.
  • - Define Biotech and Pharma contact engagement strategy to increase impact of marketing campaigns including but not limited to 3rd party networks, Linked In, Research Gate etc.
  • - Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities.
  • - Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance.
  • - Propose and complete customer and market research programs to provide key market insights and actionable business outcomes.
  • - Provide relevant training and communicate market trends direct to sales teams on a regular basis.
  • - Deliver digital marketing campaigns that support commercial revenue goals.
  • - Ensure the return on investment of marketing activities is in line with EMEA targets.
  • - Support additional projects and activities as deemed necessary to support the life sciences business.
  • - Work closely with the following key collaborators: Regional and global market development teams and digital teams to optimise the digital media plan; Cross-divisional Life Sciences marketing teams and the broad Thermo Fisher network to ensure customer focused approach to maximise customer experience; Corporate brands to align on value propositions; Data science groups to improve the use of predicted analytics and data science in marketing plays; CRM teams for segmentation.

FAQs

What is the work schedule for the Regional Market Development Manager position?

The work schedule is standard Monday to Friday.

Is this position primarily remote or onsite?

This role is offered as onsite, with a hybrid format of 4 days in the office and 1 day at home.

Where are the office locations for this position?

The position can be based in Inchinnan, Scotland; Milan, Italy; Madrid, Spain; Paris, France; or Darmstadt, Germany.

What percentage of travel is required for this role?

The role requires approximately 25% travel, including some international travel and overnight stays.

What educational background is required for this position?

A Bachelor’s degree in Marketing or a related subject area such as Biology or Biochemistry is required.

Is experience in the biotech or pharma industry preferred?

Yes, experience in the biotech or pharma industry is preferred.

What are the key responsibilities for the Regional Market Development Manager?

Key responsibilities include developing strategic market development plans, collaborating with sales and marketing teams, driving marketing campaigns, and measuring marketing performance.

How important is collaboration in this role?

Collaboration is essential, as the position involves working closely with regional and global market development teams, commercial teams, and various cross-functional partners.

What skills are necessary for success in this role?

Necessary skills include strong analytical and problem-solving abilities, project management skills, ability to influence without authority, and creativity in developing marketing strategies.

Will I need to create sales enablement tools in this role?

Yes, developing sales enablement tools and customer-facing materials is part of the responsibilities.

What does the company value in candidates for this position?

The company values innovation, integrity, intensity, and involvement, often referred to as the 4I’s.

How will performance be measured in this role?

Performance will be measured through the efficiency of marketing activities and by reviewing targets and dashboards to report on metrics and adjust tactics accordingly.

Will I have the opportunity to work with data science groups?

Yes, you will collaborate with data science groups to improve the use of predictive analytics and data in marketing strategies.

Thermo Fisher Scientific

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.