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Research Analyst - Beauty (M/F/D)

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Mintel

2mo ago

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Marketing
    Research & Development
  • Berlin

AI generated summary

  • You should have a passion for beauty, strong English and German communication skills, excellent writing, analytical abilities, organizational skills, curiosity, commercial awareness, and flexibility for travel.
  • You will research beauty industry trends, design consumer surveys, generate insights, build client relationships, and collaborate with various teams to support report writing and analysis.

Requirements

  • Passion for beauty and personal care: A keen interest in the industry, with existing knowledge of the market landscape in Germany. Knowledge of other markets is a plus.
  • Strong communication skills: Ability to communicate effectively, both in writing and in person, with fluency in English and German (minimum C1 proficiency for both).
  • Excellent writing ability: A passion for writing and strong storytelling skills.
  • Analytical mindset: Comfort with data analysis, including the ability to interpret complex datasets and derive actionable insights.
  • Organisational skills: The ability to manage multiple tasks, meet deadlines and oversee key stages of the publishing process.
  • Curiosity and eagerness to learn: A drive to expand your knowledge of market research and beauty industry trends.
  • Commercial awareness: An understanding of how consumer insights can drive innovation and business growth.
  • Flexibility: Availability to travel for client visits as needed.

Responsibilities

  • Research and report writing: You will be researching industry issues and trends that impact company strategy, brand development, innovation and consumer behaviour within the BPC industry in Germany. You will be using a multitude of research tools, including primary and secondary sources, alongside quantitative consumer research, to create insightful reports to a monthly publishing schedule.
  • Consumer research: You will be designing a quantitative consumer survey for each of your reports, identifying key objectives to gain insights into consumer preferences, behaviours and trends.
  • Insight generation: Both as part of the report writing process and in your interactions with clients and industry figures, you'll need to be able to turn consumer research findings, market data and industry knowledge into actionable insight for clients.
  • Building relationships with clients and industry figures: Mintel's clients range from small marketing agencies to the most well-known giants of the FMCG and professional services world. Information flows both ways. We help clients understand the markets in which they or their customers are operating, but also draw on their knowledge as part of the report-writing process, conducting trade interviews in order to gain insight into the key issues facing the industry.
  • Working with other Mintel teams: Analysts have daily contact with a wide range of colleagues in other areas of the company. Key contacts include our global team of market analysts, the research services team, who manage consumer research and provide statistical support, our sales team and our PR and marketing teams.

FAQs

What is the primary focus of the Research Analyst position at Mintel?

The primary focus is to develop expertise in beauty & personal care categories, particularly within the German market, by researching consumer trends, behaviour, and industry data.

Is prior research experience required for this role?

No, while prior research experience is a plus, candidates with strong writing, analytical skills, and a desire to learn are also welcome.

What languages are necessary for this position?

Fluency in both English and German is required, with a minimum proficiency of C1 for both languages.

What types of skills are essential for this role?

Essential skills include strong communication, excellent writing ability, an analytical mindset, organisational skills, curiosity, eagerness to learn, and commercial awareness.

Will the Research Analyst interact with clients?

Yes, the analyst will have opportunities to directly engage with clients to provide insights and gather industry knowledge.

Is there an opportunity for travel in this position?

Yes, flexibility to travel for client visits as needed is required.

What industries will the research primarily focus on?

The focus will be primarily on the beauty and personal care (BPC) industry, specifically within the German market.

Are there opportunities for collaboration with other teams at Mintel?

Yes, analysts will have daily contact with colleagues in various areas including market analysts, the research services team, and sales and marketing teams.

What types of backgrounds might be relevant for this role?

Relevant backgrounds may include market research, marketing, brand management, social media in cosmetics, retail or customer service in beauty, content creation, and familiarity with cosmetic science or product development.

What kind of reports will the Research Analyst be responsible for?

The analyst will be responsible for writing reports on industry issues and trends that impact company strategy, brand development, and consumer behaviour in the BPC industry.

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Mintel

Experts in what consumers want and why.

Marketing & Advertising
Industry
1001-5000
Employees
1972
Founded Year

Mission & Purpose

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.