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Sales Coach - Contact Centre

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RAC

Dec 24

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Sales & Business Development
  • Bristol

Requirements

  • Background in sales, retention, or customer service coaching.
  • Ability to interpret performance metrics and turn insights into actionable coaching.
  • Strong communication and listening skills with a talent for giving clear, empathetic feedback.
  • Comfortable using contact centre technology, dashboards, and coaching templates.

Responsibilities

  • Use performance data and speech analytics to identify coaching needs and trends.
  • Deliver 1:1 and group coaching sessions to improve objection handling, confidence, and compliance.
  • Support agents during live calls with real-time guidance to boost conversion and customer satisfaction.
  • Collaborate with Team Managers to embed insights into daily routines and improve retention strategies.
  • Maintain accurate coaching records, track progress, and report on ROI using digital dashboards.
  • Champion a culture of continuous improvement, positioning AI as a development tool, not just monitoring.

FAQs

What is the job title for this position?

The job title is Sales Coach - Contact Centre.

Where is the job located?

The job is located in Bristol.

What type of contract is being offered?

The position is a full-time, permanent contract.

What are the shift patterns for this role?

The rota-based shift patterns are between Monday to Friday 08:00 to 19:00, and Saturday 09:00 to 17:00, with no Sundays required.

Is there a performance bonus available for this role?

Yes, there is a monthly performance bonus of up to 30%.

What are the main responsibilities of a Sales & Retention Performance Coach?

Key responsibilities include using performance data and speech analytics to identify coaching needs, delivering coaching sessions, supporting agents during live calls, collaborating with Team Managers, maintaining coaching records, and championing a culture of continuous improvement.

What skills and experience are required for this role?

Candidates should have a background in sales, retention, or customer service coaching, the ability to interpret performance metrics, strong communication and listening skills, and comfort using contact centre technology.

What benefits does RAC offer to employees?

Benefits include a bonus scheme, share options, free onsite parking with EV charging points, free breakdown cover, a car salary sacrifice scheme, generous holiday entitlement, pension contributions, life cover, wellbeing support, and exclusive discounts.

How many holidays do employees receive?

Employees receive 23 days of holiday plus bank holidays, which increases to 25 days with service.

What is the company culture like at RAC?

RAC values support, ambition, and opportunity, welcoming people from every background and encouraging personal growth and development.

How long has RAC been in operation?

RAC has been in operation for over 128 years and is trusted by more than 15 million members.

What is the Glassdoor rating for RAC?

RAC has a 4.5-star Glassdoor rating, showing it is a supportive work environment.

Is there support available for employee wellbeing?

Yes, there is a 24/7 confidential support helpline for employees and their families.

Are there opportunities for career development at RAC?

Yes, RAC is committed to employee growth and offers access to career development opportunities and training.

The UK’s leading breakdown service provider - on a journey to becoming #1 for driving services in the UK.

Engineering & Construction
Industry
1001-5000
Employees
1897
Founded Year

Mission & Purpose

The RAC is the UK’s leading breakdown service provider – a people-powered business of 4,000 ‘orange heroes’ delivering best-in-class motoring services for both private and business drivers. Originally founded in 1897, we've consistently been at the forefront of developing motoring solutions. The next stop on our 125-year journey is to become the UK’s #1 provider of driving services, a trusted brand and partner for all things motoring. If orange is your colour and you think you’d look great in a cape, then visit www.rac-careers.com/ or follow us to find out the heroic jobs currently on offer and what benefits you can expect at the RAC.