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Senior Analyst, B2B Marketing-R-243474

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Mastercard

14d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need strong writing skills, B2B marketing experience in EMEA, a relevant degree, email campaign expertise, CRM knowledge, and creative problem-solving skills. Travel up to 25% required.
  • You will execute marketing initiatives, lead demand generation, manage events, optimize lead handoff, collaborate on campaigns, and advocate for regional marketing needs.

Requirements

  • Ability to write for field marketing activities: speaker submissions, stage presentations, campaign localization, direct promotion ad copy, etc. Prior experience as a writer is preferred.
  • Experience in B2B field marketing, preferably in EMEA, with expertise in customer acquisition programs, target account marketing, and account-based marketing strategies using field, digital, and content marketing tactics.
  • Completed Bachelor’s degree preferably in Marketing, Business or related field.
  • Proven success working in matrix marketing organizations with cross-functional teams.
  • Hands-on experience in developing and executing email campaigns.
  • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
  • Self-starter with a creative mindset, ready to proactively solve problems and introduce innovative ideas.
  • Technical Skills:
  • CRM expertise (Salesforce preferred).
  • Marketing automation experience.
  • Travel: Ability to travel up to 25% of the time.

Responsibilities

  • Develop and execute marketing initiatives to support Mastercard Services field marketing in EMEA.
  • Lead demand generation efforts in collaboration with country and regional business owners, marketing, and sales teams.
  • Plan and manage regional events, trade shows, and field activations to increase brand awareness and generate leads.
  • Optimize the marketing-to-sales lead handoff process, ensuring service-level agreements (SLAs) are met.
  • Work closely with Partner Marketing, Customer Marketing, and Business Development teams to execute joint campaigns.
  • Coordinate and execute multi-channel marketing campaigns, including hands-on execution for field events and target account marketing.
  • Represent regional marketing needs to the global marketing team, advocating for strategies that enhance market success.
  • Identify opportunities to improve marketing processes, campaign execution, and lead tracking.

FAQs

What is the main purpose of the Senior Analyst, B2B Marketing role at Mastercard?

The main purpose of the Senior Analyst, B2B Marketing role is to drive field marketing initiatives for the EMEA region, aligning strategies with regional product growth objectives to support revenue generation and market development.

What kind of campaigns will the Senior Analyst be responsible for?

The Senior Analyst will develop and execute marketing campaigns focused on mid and bottom-funnel engagement, leveraging a mix of field marketing, digital, and content strategies to drive leads for local sales and account management teams.

What is required in terms of education for this position?

A completed Bachelor’s degree, preferably in Marketing, Business, or a related field, is required for this position.

Is prior experience required for this role?

Yes, prior experience in B2B field marketing, preferably in the EMEA region, is required, along with expertise in customer acquisition programs and account-based marketing strategies.

What technical skills are necessary for this job?

The Senior Analyst should have CRM expertise (Salesforce preferred) and marketing automation experience.

How much travel is expected in this role?

The position requires the ability to travel up to 25% of the time.

What are the key responsibilities of the Senior Analyst in this position?

Key responsibilities include developing and executing marketing initiatives, leading demand generation efforts, planning regional events, optimizing the marketing-to-sales lead handoff process, and advocating for regional marketing needs to the global marketing team.

Are there any specific writing skills needed for this position?

Yes, the role requires the ability to write for various field marketing activities, including speaker submissions, campaign localization, and direct promotion ad copy. Prior experience as a writer is preferred.

What type of work environment can be expected?

The work environment is fast-paced, requiring strong organizational skills and the ability to manage multiple priorities.

How does Mastercard approach information security for this role?

All employees are expected to abide by Mastercard’s security policies and practices, ensuring the confidentiality and integrity of the information being accessed, and to report any suspected information security violation or breach.

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Mastercard

Connecting Everyone to Priceless Possibilities

Consulting
Industry
10,001+
Employees
1966
Founded Year

Mission & Purpose

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.