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Senior Consumer Insights Lead Global

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Airbnb

2mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Research & Development
  • San Francisco

AI generated summary

  • You should have 12+ years in consumer insights, strong management skills, a relevant degree, expertise in both qualitative and quantitative methods, and familiarity with advanced analytics and tools.
  • You will lead consumer research, manage two direct reports, design and execute studies, present actionable insights, oversee supplier relationships, and collaborate with the Research Leadership Team.

Requirements

  • 12+ years of relevant consumer insights experience
  • Demonstrated experience in management with a proven ability to lead and develop individuals
  • A degree in the field of research, marketing or social sciences. MBA a plus
  • Experience on both the "client side" and "supplier/vendor side" of research a plus
  • Ability to plan, manage and facilitate global research
  • Expertise in a wide range of both qualitative and quantitative research methods
  • Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods (i.e. AI)
  • Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus
  • Be detail oriented without sacrificing a broad strategic perspective
  • Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department
  • Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality

Responsibilities

  • This position will report into the head of Consumer Insights & be responsible for leading & coaching two direct reports
  • Lead consumer research and serve as a strategic partner for one of our new business pillars
  • Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
  • Identify and implement new and innovative research techniques to address business needs.
  • Oversee supplier relationships, managing scope, budget and deliverables.
  • Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
  • Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so whats” of all deliverables.
  • Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
  • Partner cohesively with the broader Research Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

FAQs

What is the primary responsibility of the Senior Consumer Insights Lead?

The primary responsibility is to identify and define market opportunities, generate and refine potential ideas, and develop actionable insights from consumer research to inform business decisions across the organization.

How many years of experience is required for this role?

A minimum of 12 years of relevant consumer insights experience is required for this role.

Is there a management component in this position?

Yes, this position includes a management component, as the Senior Consumer Insights Lead will be responsible for leading and coaching two direct reports.

What kind of research methodologies will I be using in this position?

You will be using a wide range of qualitative and quantitative research methodologies, including focus groups, online tools, immersions, ethnographies, and simulated methodologies.

Are there opportunities to collaborate with other teams?

Yes, this role encourages collaboration across the broader Research Leadership Team and aims to avoid silos while synthesizing and adding value across teams.

What educational background is preferred for this role?

A degree in research, marketing, or social sciences is preferred, and an MBA is considered a plus.

Is there a focus on innovative research techniques?

Yes, the role involves identifying and implementing new and innovative research techniques to address business needs.

Will I need experience with analyzing quantitative data?

Yes, familiarity with managing quant data files and conducting analysis, such as descriptive statistics, is part of the required expertise.

Is this position eligible for bonuses or equity?

Yes, this role may be eligible for bonuses, equity, and other benefits in addition to the base salary.

Can you provide information about the workplace diversity and inclusion commitment?

Airbnb is committed to working with a broad talent pool and fostering a diversity of ideas, understanding that diverse perspectives enhance innovation and engagement. All qualified individuals are encouraged to apply.

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Airbnb

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit