Senior Content, Channels and Engagement Officer

Metropolitan Police

26d ago

Job
Full-time
Mid & Senior Level
Government & Politics
Marketing
Westminster
2d left

AI generated summary

You must skillfully manage content across digital channels, effectively communicate complex info, adapt to changing priorities, and engage with community groups using creative tools and best practices.
You will plan and deliver content projects, manage digital channels, engage audiences, support teams, analyze performance, and ensure high standards while being on-call as needed.

Requirements

Understand our A New Met for London plan and the Commissioner’s priorities and use these to implement key messages clearly, accurately and creatively on internal and external digital channels.
A track record of delivering and managing a large volume of content and channels on a daily basis as well as some project management.
Knowledge of what works across digital channels including creating compelling content that connects with audiences and how content drives engagement.
The ability to work flexibly when priorities shift quickly with resilience, initiative and an ability to run with breaking issues.
Exceptional written, digital and verbal communication skills and a passion for supporting teams to tell the story of the Met.
Experience of being able to take and process complex information, address any gaps and produce appropriate, clear and effective communication materials.
Knowledge of, or be willing to learn – creative content tools including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects and Acrobat), and a broad knowledge of various other file formats and compatibilities.
Knowledge of crisis communications and the role of digital channels in managing crisis issues.
A good working knowledge of how to use tools to improve digital targeting, engagement and monitoring.
An understanding of accessible communication best practice and how to implement through channels and content.
Experience and knowledge of building relationships with internal and external community groups and individuals who can amplify and advocate for us, as well as working with digital influencers.

Responsibilities

Work closely with your line manager and your wider team to plan, commission, coordinate, prioritise and deliver design projects and content.
Deliver a consistent quality service from planning and executing creative proactive announcements and strategies, through to reactively dealing with breaking news stories at short notice and under pressure.
Be part of a team managing all digital internal and external digital channels, targeting, evaluating, maximising channel impact and developing and implementing new channels.
Create and execute compelling content across internal and external channels, ensuring optimal reach with the public, our officers and staff.
Use your news sense to quickly develop an understanding of the Met’s operational challenges and internal culture. Interpret briefs and liaise with colleagues to advise on the most appropriate content style or product.
Understand campaigns, marketing and stakeholder management. Building effective networks of influencer and community voices to deliver influencer-centric strategies.
Manage and develop multiple internal and external digital channels to help us improve how we reach and engage with our diverse audiences and meet their needs, including helping maintain channel safety and standards.
Represent communications at organisational or partnership meetings and provide high-quality communication and engagement advice.
Support the media team, local communications team, marketing and internal teams and Commissioner’s comms to help staff build proficiency across all channels and audiences.
Be part of a culture of continuous learning in which we evaluate and improve ways of working and communications delivery.
Be responsible for audience engagement – driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed on corporate posts.
Convert digital analytics into insights to shape future plans, and as part of regular performance reporting.
Deliver a quality service and project manage multiple projects to ensure delivery to deadlines and against objectives. You will be part of an on-call and weekend rota. Other out-of-hours work may be required with appropriate notice.
Have the opportunity to line manage Content, Channel and Engagement officers.
Work in collaboration with the wider communications team, helping to create a professional and friendly office.
Have high ethical and professional standards that align to the values and principles set out in A New Met for London.

FAQs

What is the job title for this position?

The job title is Senior Content, Channels and Engagement Officer.

What is the location for this role?

The location for this role is Westminster at New Scotland Yard.

What is the salary for the Senior Content, Channels and Engagement Officer position?

The starting salary is £47,060, which includes allowances totalling £2,928.

How many hours a week will I be working in this position?

This position requires a full-time commitment of 36 hours per week.

What type of contract is being offered for this role?

The contract being offered is permanent.

What are the essential skills required for this role?

Essential skills include the ability to manage a large volume of content, exceptional written and verbal communication skills, knowledge of digital channels, experience with crisis communications, and relationship-building abilities.

What is the application deadline for this position?

Completed applications must be submitted by 23:55 on the 24th of March 2025.

What should I include in my personal statement when applying?

Your personal statement should outline why you are interested in the role and how your skills and experience demonstrate your suitability for the position.

Is prior experience in communications necessary for this job?

Yes, a track record of delivering and managing content and channels is preferred for this role.

Are there any special commitments required, such as out-of-hours work?

Yes, the role may require participation in an on-call and weekend rota, and other out-of-hours work may be necessary with appropriate notice.

Metropolitan Police

London's Metropolitan Police Service | New Scotland Yard

Law

Industry

1001-5000

Employees

1829

Founded Year

Mission & Purpose

The Metropolitan Police Service is famed around the world and has a unique place in the history of policing. Our headquarters at New Scotland Yard - and its iconic revolving sign - has provided the backdrop to some of the most high profile and complex law enforcement investigations the world has ever seen. Founded by Sir Robert Peel in 1829, the original establishment of 1,000 officers policed a seven-mile radius from Charing Cross and a population of less than 2 million. Today, The Met employs 32,000 officers together with specialist support staff and more than 2,500 volunteer police officers in the Metropolitan Special Constabulary. As well as policing London’s 620 square miles and 8.9million population, The Met has national responsibility for a variety of specialist policing units and hosts the UK’s Counter Terrorism Policing HQ. The Met is one of the largest employers in London and with a broad range of roles, from neighbourhoods to firearms. We’re recruiting people who want to make a difference, to help people and begin a career in a brilliant organisation, performing an exciting and extremely rewarding role. Today, now more than ever, is the time to join the Met.