Senior Content Marketing Manager - Canada

Samsara

Jun 20

Applications are closed

Job
Full-time
Senior Level
Marketing
$95.2K - $128K
Miami

Requirements

5+ years of experience in content marketing, customer marketing, and/or communications.
Fluent in French and English.
Portfolio of marketing materials such as web page content, e-books, blog posts, case studies, slide decks, infographics, emails, etc.
Outstanding project management and storytelling skills.
Experience using analytics to identify the impact and effectiveness of content programs.
Experience in Content Management Systems such as WordPress, Contentful, etc.
Bachelor's degree.
Work experience in Canada or experience supporting a Canadian market.
An ideal candidate also has:
Experience writing for a B2B audience.
Experience with SEO and keyword research.

Responsibilities

Be the voice of content marketing in Canada, owning our content strategy end-to-end as you collaborate with global content marketing, customer marketing, communications, integrated marketing, and sales to drive brand awareness and generate demand.
Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.
Define and track key metrics for content marketing success; regularly evaluate content performance regarding views, keyword rankings, conversions, etc.
Own the thought leadership sections of Samsara’s Canadian website, ensuring we are taking a customer-centric approach that demonstrates our position as an industry leader.
Research and test new content formats and channels to increase brand awareness and generate demand.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

FAQs

What are the key responsibilities of a Senior Content Marketing Manager at Samsara in Canada?

The key responsibilities of this role include driving the development of the content program in Canada, building out the customer story library, launching the blog, and developing new content formats that resonate with the Canadian audience.

What qualifications and skills are required for the Senior Content Marketing Manager position?

The ideal candidate should have strong storytelling skills, be an exceptional writer, have a strong knowledge of Canadian business culture, and possess both creative and analytical skills. Previous experience in content marketing and a proven track record of success are also necessary qualifications.

What opportunities for growth and development are available for a Senior Content Marketing Manager at Samsara?

As the first content marketing manager on the Canada Marketing Team, this role offers the opportunity to take full ownership of a critical marketing function and make a significant impact on the organization. There will be ample opportunities for professional growth and advancement within the company.

Samsara

Pioneer of the Connected Operations Cloud

Technology

Industry

1001-5000

Employees

2015

Founded Year

Mission & Purpose

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.