Senior Content Marketing Manager - Canada

Samsara

Jun 20

Applications are closed

Job
Full-time
Senior Level
Marketing
$94.3K - $122.1K
Toronto

Requirements

5+ years of experience in content marketing, customer marketing, and/or communications.
Fluent in French and English.
Portfolio of marketing materials such as web page content, e-books, blog posts, case studies, slide decks, infographics, emails, etc.
Outstanding project management and storytelling skills.
Experience using analytics to identify the impact and effectiveness of content programs.
Experience in Content Management Systems such as WordPress, Contentful, etc.
Bachelor's degree.
Work experience in Canada or experience supporting a Canadian market.
An ideal candidate also has:
Experience writing for a B2B audience.
Experience with SEO and keyword research.

Responsibilities

Be the voice of content marketing in Canada, owning our content strategy end-to-end as you collaborate with global content marketing, customer marketing, communications, integrated marketing, and sales to drive brand awareness and generate demand.
Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.
Define and track key metrics for content marketing success; regularly evaluate content performance regarding views, keyword rankings, conversions, etc.
Own the thought leadership sections of Samsara’s Canadian website, ensuring we are taking a customer-centric approach that demonstrates our position as an industry leader.
Research and test new content formats and channels to increase brand awareness and generate demand.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

FAQs

What are the key responsibilities of a Senior Content Marketing Manager at Samsara?

The key responsibilities include developing and executing the content program for Samsara in Canada, building a customer story library, launching a blog, and creating content formats that resonate with the Canadian audience.

What skills are required for this role?

The ideal candidate should have strong storytelling and writing skills, an analytical mindset, and a good understanding of Canadian business culture. Additionally, experience in content marketing and a proven track record of success are desired.

What opportunities for growth and development are available in this role?

This role offers the opportunity to take full ownership of the content marketing function in Canada, as well as the chance to work on a variety of projects and initiatives. There may also be opportunities for career advancement and professional development within the company.

How is success measured in this role?

Success in this role is measured by the effectiveness of the content program in driving engagement with the Canadian audience, as well as the ability to tell compelling customer stories and generate results. Key performance indicators may include website traffic, lead generation, and content engagement metrics.

What kind of team will the Senior Content Marketing Manager work with at Samsara?

The Senior Content Marketing Manager will work closely with the Canada Marketing Team, which consists of other marketing professionals focused on various aspects of marketing in the Canadian market. Additionally, there may be collaboration with other teams within the company, such as product marketing and sales.

Samsara

Pioneer of the Connected Operations Cloud

Technology

Industry

1001-5000

Employees

2015

Founded Year

Mission & Purpose

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.