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Senior CRM Designer

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  • Job
    Senior Level
  • Design
  • Toronto


  • Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent
  • At least 5+ years' experience as a designer in an agency environment
  • Experience in Financial Services, Loyalty, and working in regulated industries would be an asset
  • Strong understanding of the creative process
  • Online portfolio featuring digitally focused projects
  • Insight driven creative addressing various engagement audiences e.g. highly engaged, actives, lapsed and dormant with specific messages.
  • Fully proficient with the design applications of Adobe Creative Suite and Microsoft Office
  • Teammate – able to collaborate with all levels of internal and external partners
  • Confident in presenting and articulating their work
  • Ability to work and thrive in a fast-paced environment, whilst remaining calm and professional
  • Strong attention to detail, highly organized and proficient in handling multiple versions


  • Interpret creative briefs and deliver visually engaging, on-brand email assets for various audiences
  • Taking financial concepts and translating them creatively into stories that connect with consumers and strengthen our relationship with them.
  • Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle, including on-boarding, retention, digital adoption, up-sell and referral
  • Knowledge and recommendations of best in class email strategies and tactics
  • Optimizing key messages tailored by channel for email, social, mobile, in-app messages, and more
  • Sourcing appropriate imagery for design needs
  • Development of mock-ups and other presentation pieces
  • Contributing to creative brainstorming initiatives
  • Working with the Senior CRM Copywriter, develop industry leading B2C email and oversee the full process from brief to deployment
  • Collaborate with the Content team and other Creative teams to leverage shareable content across channels that encourages engagement
  • Integrate with creative teams and an over-arching campaign idea, where applicable
  • Keep abreast of current trends and technological developments and identify ways to apply them into your work
  • Working with project managers and resource managers to ensure timely delivery, and manage workflow
  • Present to and build strong relationships with internal and external partners


What qualifications are needed to be a Senior CRM Designer at Loblaw Agency?

To be a Senior CRM Designer at Loblaw Agency, you should have a passion for creativity, experience in developing and designing targeted digital communications, and a strong understanding of data-driven ideas in digital channels. It is also important to be a collaborative team player and have a focus on delivering the best CRM experience for customers.

What kind of work will a Senior Designer do at Loblaw Agency?

A Senior Designer at Loblaw Agency will work in partnership with a Senior Copywriter to develop and design targeted digital communications that tell the brand's story in a meaningful way. This role involves creating engaging and relevant designs for CRM channels, using data insights to craft personalized experiences for customers.

How important is collaboration in the role of a Senior CRM Designer at Loblaw Agency?

Collaboration is essential in the role of a Senior CRM Designer at Loblaw Agency. Working closely with a Senior Copywriter and other team members, the Senior Designer will play an integral role in delivering the best CRM experience for customers. Collaboration helps ensure that ideas are innovative, engaging, and relevant to the customer.

What sets Loblaw Agency's Senior Designer role apart from other design positions?

The Senior Designer role at Loblaw Agency is unique in its focus on developing targeted digital communications for a large customer base and using data-driven insights to create personalized experiences. This role also emphasizes collaboration and teamwork, working closely with a Senior Copywriter to deliver the best CRM experience for customers.

At Loblaw, we're developing innovative products and solutions. Our focus is on empowering Canadians to Live Life Well.

Retail & Consumer Goods
Founded Year

Mission & Purpose

Our Purpose – Live Life Well Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name. The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience. In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.