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Senior Customer Advocacy Program Manager



13d ago

  • Job
    Senior Level
  • Customer Relations
  • Boston
  • Quick Apply

AI generated summary

  • You should have 5+ years of marketing experience, including 2 years in customer marketing. Strong project management, communication skills, and the ability to drive engagement are essential. Experience with customer advocacy programs and collaboration across departments is a must. Bonus points for security and developer knowledge.
  • You will cultivate key customer relationships, design user group initiatives, partner on advocacy efforts, manage the sales reference program, track success metrics, and implement customer programming.


  • 5+ years of marketing experience with at least 2 years in customer marketing.
  • Excellent project and program management skills, with a keen eye for detail and ability to thrive in a dynamic environment.
  • Strong verbal and written communication skills.
  • Results and metrics-driven mindset, with proficiency in measuring and reporting marketing KPIs.
  • Experience working with customers and customer-facing teams, and interacting with technical stakeholders at various levels.
  • Proven track record in implementing and managing customer advocacy programs and communities.
  • Strategic thinker with the ability to build meaningful relationships and drive engagement
  • Collaborative mindset with the capability to work cross-departmentally to achieve shared goals.
  • We’d be Lucky if You:
  • Experience with security and developer personas is a plus.
  • Have experience in organizing and executing impactful executive customer programs.
  • Possess knowledge of the security and developer landscape, contributing valuable insights to our initiatives.


  • Cultivating relationships with key customers and personas through curated programming
  • Designing and implementing customer user group initiatives.
  • Partnering with customers for various advocacy efforts, including case studies, webinars, events, and testimonials.
  • Managing Snyk's sales reference program for North America, serving as a trusted resource and enablement lead.
  • Identifying and defining customer content needs and direction.
  • Tracking and reporting on key success metrics to demonstrate impact.
  • Implementing and scaling customer programming for both executives and practitioners, encompassing in-person and virtual events, as well as content creation.


What is the primary responsibility of a Senior Customer Advocacy Program Manager at Snyk?

The primary responsibility of a Senior Customer Advocacy Program Manager at Snyk is to lead the development and expansion of customer advocacy and community initiatives, nurturing relationships with key customers, amplifying Snyk's thought leadership, and validating our solutions.

What opportunities does this role offer in terms of driving impactful engagement?

This role offers the opportunity to drive impactful engagement by creating and implementing strategic programs, collaborating cross-functionally to elevate the voice of the customer, and working to increase customer satisfaction and loyalty.

What skills and experience are required for a Senior Customer Advocacy Program Manager at Snyk?

The ideal candidate for this role should have experience in customer advocacy or community management, excellent communication and relationship-building skills, strategic thinking abilities, and a strong understanding of the customer journey in a technology/software environment.

How does the Senior Customer Advocacy Program Manager collaborate with other teams within Snyk?

The Senior Customer Advocacy Program Manager collaborates with cross-functional teams within Snyk to ensure alignment on customer advocacy goals, share insights and feedback from customers, and drive initiatives that enhance the overall customer experience.

Develop fast. Stay secure.


Mission & Purpose

Snyk is the leader in developer security. We empower the world’s developers to build secure applications and equip security teams to meet the demands of the digital world. Our developer-first approach ensures organizations can secure all of the critical components of their applications from code to cloud, leading to increased developer productivity, revenue growth, customer satisfaction, cost savings and an overall improved security posture. Snyk’s Developer Security Platform automatically integrates with a developer’s workflow and is purpose-built for security teams to collaborate with their development teams. Snyk is used by 2,500+ customers worldwide today, including industry leaders such as Asurion, Google, Intuit, MongoDB, New Relic, Revolut and Salesforce. Snyk was named a Leader in the 2023 Gartner Magic Quadrant™ for Application Security Testing (AST) and in The Forrester Wave™: Software Composition Analysis (SCA) 2023, and has been recognized on the Forbes Cloud 100 2022 along with the 2023 CNBC Disruptor 50.